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Press release from Business Wire

GameStop Announces Exclusive Pre-Order Campaign for Call of Duty: Black Ops Annihilation DLC

Friday, June 17, 2011

GameStop Announces Exclusive Pre-Order Campaign for Call of Duty: Black Ops Annihilation DLC10:45 EDT Friday, June 17, 2011 GRAPEVINE, Texas (Business Wire) -- GameStop (NYSE: GME), the world's largest multichannel retailer of video games, announced today that Call of Duty: Black Ops Annihilation can now be pre-ordered exclusively at U.S. GameStop locations. Annihilation is the third downloadable content (DLC) release for Call of Duty: Black Ops and is only available for pre-order at GameStop. Annihilationfeatures four new multiplayer maps: Hangar 18, Drive-In, Silo and Hazard. In addition, players will also enjoy an all-new Zombies experience, Shangri-La, an exotic and mysterious map filled with deadly traps, dark secrets and innovative gameplay that will challenge even the most daring Zombie hunters. “Building on GameStop's record-breaking, initial pre-order DLC campaign for the Escalation pack, we partnered with Microsoft and Activision for a second time to create a full pre-order campaign for Annihilation, exclusively for our customers,” commented Tony Bartel, president of GameStop. Call of Duty: Black Ops Annihilation will be available on June 28 for $14.99 and is available for pre-order beginning today. Customers may use trade credits towards their purchase. For more information on Annihilation visit www.GameStop.com. About GameStop GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,573 company-operated stores in 17 countries worldwide and online at www.GameStop.com. Our network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and Impulse, Inc., a digital distribution platform available at www.impulsedriven.com. General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop. Beth SharumGameStop817.722.7281bethsharum@gamestop.com