The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Globe Investor

News Sources

Take control of your investments with the latest investing news and analysis

Press release from Business Wire

GameStop Announces Exclusive Pre-Order Campaign for Call of Duty: Black Ops Annihilation DLC

Friday, June 17, 2011

GameStop Announces Exclusive Pre-Order Campaign for Call of Duty: Black Ops Annihilation DLC10:45 EDT Friday, June 17, 2011 GRAPEVINE, Texas (Business Wire) -- GameStop (NYSE: GME), the world's largest multichannel retailer of video games, announced today that Call of Duty: Black Ops Annihilation can now be pre-ordered exclusively at U.S. GameStop locations. Annihilation is the third downloadable content (DLC) release for Call of Duty: Black Ops and is only available for pre-order at GameStop. Annihilationfeatures four new multiplayer maps: Hangar 18, Drive-In, Silo and Hazard. In addition, players will also enjoy an all-new Zombies experience, Shangri-La, an exotic and mysterious map filled with deadly traps, dark secrets and innovative gameplay that will challenge even the most daring Zombie hunters. “Building on GameStop's record-breaking, initial pre-order DLC campaign for the Escalation pack, we partnered with Microsoft and Activision for a second time to create a full pre-order campaign for Annihilation, exclusively for our customers,” commented Tony Bartel, president of GameStop. Call of Duty: Black Ops Annihilation will be available on June 28 for $14.99 and is available for pre-order beginning today. Customers may use trade credits towards their purchase. For more information on Annihilation visit About GameStop GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,573 company-operated stores in 17 countries worldwide and online at Our network also includes:, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and Impulse, Inc., a digital distribution platform available at General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ and find GameStop on Facebook @ Beth