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Press release from Business Wire

Bay Area Food Banks, Safeway Stores and NBC Bay Area Television Launch Summer Food Drive to Help Feed the Hungry

Friday, July 01, 2011

Bay Area Food Banks, Safeway Stores and NBC Bay Area Television Launch Summer Food Drive to Help Feed the Hungry09:00 EDT Friday, July 01, 2011 PLEASANTON, Calif. (Business Wire) -- Six Bay Area Food Banks (Alameda County Community Food Bank, Second Harvest Food Bank of Santa Clara and San Mateo Counties, San Francisco Food Bank, Food Bank of Contra Costa and Solano Counties, Napa Valley Food Bank and Redwood Empire Food Bank) will be partnering with Safeway stores in Northern Californiabeginning Wednesday July 6 to accept food donations for community residents. A specially produced grocery bag containing tuna, peanut butter, cereal, canned vegetables, spaghetti, macaroni and cheese and instant mashed potatoes will be available for $10 at all Safeway stores from July 6 through July 24. Safeway launched the grocery bag offering to make a donation easier for shoppers and to ensure food bank recipients receive good quality items. “Food banks depend on the community to ensure we're able to meet the needs of our neighbors facing hunger throughout the Bay Area. We're grateful for this support and hope that local residents will really step up to help food banks with this drive,” said Michael Altfest, Communications Manager for the Alameda County Community Food Bank. “We see some of our greatest increase in need during the summer months when school is out of session and our clients struggle to provide three meals for their families each day. These donations will go a long way in making sure more families receive the nutritious food they deserve today.” Safeway will also be working with NBC Bay Area Television and local volunteers on Saturday July 16 to provide a special one-day donation/collection. Volunteers will gather at Safeway stores in Northern California, Reno and Hawaii specifically on this day to ask customers to help. “We are proud to be partnering with our area food banks and these important volunteer organizations on this community-wide collection effort,” said Karl Schroeder, president of Safeway's Northern California Division. “We hope customers will help us end hunger by purchasing the items most needed by our food banks. Every bag, every can and every dollar does count!” According to Bay Area Food Banks, a collaboration of local food banks, the demand for food assistance in the Bay Area has increased by 45 percent since 2008. In the San Francisco Bay area, one in five adults are at risk of hunger and nearly 40 percent of those seeking food come from a household with at least one working adult. More information on the demand for food in the Bay Area can be found at Safeway contributes $175 million in food donations to food banks each year across the U.S. and partners with local organizations in the Summer and Fall by placing food collection barrels in stores. About Safeway Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,694 stores in the United States and western Canada and had annual sales of $41.1 billion in 2010. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. SafewaySusan Houghton, 925-467-2212 or 925-321-5757 (cell)