The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from PR Newswire

Mitsubishi Motors and Kids Safety First to Conduct Safety Seat Checks at Mitsubishi Dealerships Nationwide During Busy Summer Travel Season

Tuesday, July 05, 2011

Mitsubishi Motors and Kids Safety First to Conduct Safety Seat Checks at Mitsubishi Dealerships Nationwide During Busy Summer Travel Season10:06 EDT Tuesday, July 05, 2011Dorel Juvenile Group to provide $15,000 in child restraint systemsCYPRESS, Calif., July 5, 2011 /PRNewswire/ -- In recognition of the busy summer travel season, Mitsubishi Motors and Kids Safety First (KSF), in conjunction with Dorel Juvenile Group USA, a division of Dorel Industries Inc. (TSX: DII.B, DII.A), will host child safety seat inspection events at Mitsubishi dealerships in nine states ? Georgia, Indiana, Illinois, Virginia, Maryland, Minnesota, Missouri, Ohio, and Washington. Motor vehicle crashes are the leading cause of death for children 3 to 14 years old. Four children in the U.S. are killed in crashes each day and 529 additional children are injured. National data show that 73% of child restraints are critically misused, and last year's Kids Safety First events saw a 92% misuse rate. When used properly, child restraints reduce the likelihood of an infant under the age of 1 being killed in a vehicle crash by 71%, and by 54% for toddlers one to four years old. Booster seats reduce injuries by 45% over seat belts alone for children ages four to eight. While many states have enhanced their requirements for child restraint use, recent studies show that only half of children ages four through eight ride in any type of child restraints.At the Kids Safety First events this summer, families will receive hands-on instruction from certified child passenger safety technicians on how to properly select, install and use their child restraint systems. Certified technicians have been through extensive training with a national standardized course, and have field experience."We founded Kids Safety First to educate parents and caregivers about the proper use of child safety seats and booster seats," said Jorgen Weterrings, co-founder of the CA-based 501(c)(3) organization.  "As parents of young children, we experienced first-hand the confusion parents often face in selecting and using the right child safety seats as their children grow and age."  The all-volunteer, grassroots, non-profit organization provides free automotive child safety materials to police, fire and rescue, hospitals, schools and pre-natal centers throughout the United States. Weterrings and KSF co-founder PK Shrivastava collectively have over 40 years of experience in automotive technology and safety.  Dorel Juvenile Group USA is also partnering in the effort by donating $15,000 worth of car seats to the effort, which will be used to replace unsafe and expired seats to ensure that children leave the events as safely as possible. Dorel is the largest manufacturer of children's car seats globally, with 90 percent of the Company's North America car seats produced in Columbus, Indiana. Dorel's portfolio of leading car seat brands includes Cosco, Safety 1st, Eddie Bauer and Maxi-Cosi.  "At Dorel, everything we do is dedicated to helping provide a safer world for children," said Dave Taylor, President of Dorel Juvenile Group US. "We gladly participate in car seat checks across the country, providing resources to our fellow advocate community."To date more than 4 million sets of KSF materials have been distributed across the country. For additional information or to order materials please visit scheduled child passenger safety inspection stations are as follows:GEORGIA ? Atlanta areaDon Jackson MitsubishiAugust 20 from 10 a.m. to 2 p.m. 4000 Jonesboro RoadUnion City, GA 30291Jim Ellis Mitsubishi Marietta July 9 from 10 a.m. to 2 p.m.1195 Cobb Parkway SouthMarietta, GA 30060Douglasville MitsubishiAugust 13 from 10 a.m. to 2 p.m.7488 Douglas Blvd.Douglasville, GA 30135INDIANA ? Indianapolis areaAndy Mohr Mitsubishi August 13 from 10 a.m. to 2 p.m.13927 Trade Center Drive Fishers, IN 46038WASHINGTON, DC AREAShirlie Slack MitsubishiJuly 9 from noon to 3 p.m.3475 Jefferson Davis HwyFredericksburg, VA 22408King Mitsubishi-MdJuly 23 from 10 a.m. to 2 p.m.16160 Frederick RoadGaithersburg, MD 20877OHIO ? Columbus areaColumbus Mitsubishi-NorthAugust 6 from 10 a.m. to 2 p.m.8600 N. High StreetColumbus, OH 43235Columbus Mitsubishi-WestAugust 13 from 10 a.m. to 2 p.m.3880 Fishinger Blvd.Hilliard, OH 43026Ricart MitsubishiAugust 20 from 9 a.m. to 1 p.m.4255 South Hamilton RoadGroveport, OH 43125-9332ILLINOISContinental MitsubishiJuly 16 from 10 a.m. to 2 p.m.5800 S. Lagrange RoadCountryside, IL 60525708-354-1400O'brien Mitsubishi Normal August 13 from 10 a.m. to 2 p.m.1601 Fort Jesse Road  Normal, IL 61761888-483-3446MINNESOTA ? St. Paul areaWhite Bear Lake Mitsubishi August 20 from 10 a.m. to 2 p.m.3400 Highway 61White Bear Lake, MN 55110MISSOURIJoe Machens Mitsubishi August 6 from 10 a.m. to 2 p.m.500 Vandiver DriveColumbia, MO 65202WASHINGTON ? Seattle areaYounker MitsubishiAugust 20 from 10 a.m. to 2 p.m.3820 E Valley Road, SouthRenton, WA 98057SOURCE Kids Safety First; Mitsubishi MotorsFor further information: Cathy Gillen, +1-443-463-4449,, for Mitsubishi Motors and Kids Safety First