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Press release from CNW Group

PURE TECHNOLOGIES FEATURED IN AMERICAN WATER INTELLIGENCE

Monday, July 11, 2011

PURE TECHNOLOGIES FEATURED IN AMERICAN WATER INTELLIGENCE13:00 EDT Monday, July 11, 2011CALGARY, July 11, 2011 /CNW/ - Pure Technologies Ltd., ("Pure" or the "Company") (TSX: PUR) announced today that the Company was recently featured in American Water Intelligence, a leading water industry publication.  The featured analysis highlighted the compelling value proposition of Pure's business model in an economic environment where capital budgets are shrinking and agencies are looking to alternative strategies to extend the life of their underground assets through proactive asset management.  The following quote from the article highlights the opportunity for future growth in Pure's business:"In its role as a provider of inspection services, Pure does not sell a single technology but offers a suite of tools for leak detection and condition sensing; for instance, an acoustic sensing system that detects breaks in wires in prestressed concrete pipes. Services like this not only offer utilities the promise of limiting repairs to where they are most needed; they can also reduce the costs of inspection itself by not requiring pipes to be taken out of service. Given the smaller spends and unique services involved, we may surmise that competitive bidding is less common and municipalities are much less apt to choose their suppliers on cost alone, allowing higher profit margins. In fact, gross profit margins for Pure sit around 60%..... Pure Technologies appears to have a long way to go until market saturation and competition catch up with them."The entire article can be viewed at: www.americanwaterintel.com/archive/2/7/insight/battle-pipes.htmlPure continues to add to its suite of inspection technologies, most recently through the purchase of the business and assets of Electromechanical Technologies Inc., a technology leader in the field of metallic pipe condition assessment.About Pure Technologies Ltd.Pure Technologies Ltd. is an international asset management technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world.  Pure's business model incorporates four distinct but complementary business streams:Sales of proprietary monitoring technologies for pipelines, bridges and structures (SoundPrint®, SoundPrint® AFO);Recurring revenuefrom data analysis and site maintenance for these technologies, and from technology licensing;Premium technical servicesincluding inspection, leak detection and condition assessment (P-Wave®, SmartBall®, Sahara®, PipeDiver™, PureRobotics™);Specialized engineering servicesin areas related to asset management, primarily in the area of pipeline condition assessment for water and wastewater infrastructure (Openaka, Price Brothers UK Ltd, and Jason Consultants). Forward-Looking StatementsThis release contains forward-looking statements.  Forward-looking statements, without limitation, may contain the words "believes", "expects", "anticipates", "estimates", "intends", "plans", or similar expressions.  Forward-looking statements are not guarantees of future performance.  They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated.  Forward-looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements.  In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators (www.sedar.com). ® Registered Trademarks, property of Pure Technologies Ltd."The TSX has not reviewed and does not accept responsibility for the adequacy or accuracy of this release"For further information: To find out more about Pure Technologies Ltd. (TSX: PUR), visit our website at www.puretechltd.com.  Or contact James E. Paulson, Chairman or Karen Keebler, Chief Financial Officer at (403) 266-6794 or e-mail to info@puretechltd.com.