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Press release from CNW Group

Pure Technologies announces new work in the United Arab Emirates

Thursday, July 21, 2011

Pure Technologies announces new work in the United Arab Emirates06:00 EDT Thursday, July 21, 2011CALGARY, July 21, 2011 /CNW/ - Pure Technologies Ltd., ("Pure") (TSX: PUR) announced today that it has been awarded new work valued at a total of approximately $800,000 to clean, inspect, assess, rehabilitate and carry out associated work in the existing wastewater network for the Sewage Authority of the Government of Ras al Khaimah, United Arab Emirates.This new work builds on a pilot project previously awarded to Pure and completed last month. The success of the pilot project and Pure's combined-services approach to pipeline management resulted in the award of the larger contracts which include cleaning, CCTV survey and condition assessment of three sewer network areas with a combined length of 138km.The Ras Al Khaimah Sewer Authority has over 138km of sewer pipelines servicing a population of about 250,000. As part of the Government's continuous improvements, the construction of the remaining 65% of the sewer network will be completed in the coming years. This new work demonstrates the growth potential in the UAE region and Pure's ability to capitalize on global infrastructure spending, particularly in the water and wastewater sectors.  In addition to the contracts with the Ras al Khaimah Sewage Authority, in May 2011 Pure announced its first commercial contract for SmartBall® leak detection in Qatar.About Pure Technologies Ltd.Pure Technologies Ltd. is an international asset management technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world.  Pure's business model incorporates four distinct but complementary business streams:Sales of proprietary monitoring technologies for pipelines, bridges and structures (SoundPrint®, SoundPrint® AFO);Recurring revenuefrom data analysis and site maintenance for these technologies, and from technology licensing;Premium technical servicesincluding inspection, leak detection and condition assessment (P-Wave®, SmartBall®, Sahara®, PipeDiver™, PureRobotics™);Specialized engineering servicesin areas related to asset management, primarily in the area of pipeline condition assessment for water and wastewater infrastructure (Openaka, Price Brothers UK Ltd, and Jason Consultants). Forward-Looking StatementsThis release contains forward-looking statements. Forward-looking statements, without limitation, may contain the words "believes", "expects", "anticipates", "estimates", "intends", "plans", or similar expressions. Forward-looking statements are not guarantees of future performance. They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated. Forward-looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators (www.sedar.com). ® Registered Trademarks, property of Pure Technologies Ltd."The TSX has not reviewed and does not accept responsibility for the adequacy or accuracy of this release"For further information: To find out more about Pure Technologies Ltd. (TSX: PUR), visit our website at www.puretechltd.com. Or contact James E. Paulson, Chairman or Karen Keebler, Chief Financial Officer at (403) 266-6794 or e-mail to info@puretechltd.com.