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Press release from Marketwire

L2I Financial Solutions Sells 300,000 Carbon Credits to Just Energy

Friday, July 22, 2011

L2I Financial Solutions Sells 300,000 Carbon Credits to Just Energy09:35 EDT Friday, July 22, 2011MONTREAL, QUEBEC--(Marketwire - July 22, 2011) - Quebec's L2I Financial Solutions, a specialist in the field of alternative financing and climate and environmental finance, is pleased to announce that it has sold 300,000 tons of carbon dioxide equivalent (carbon credits) over six years to Just Energy. The sale represents one of the biggest transactions ever in the Canadian Voluntary Carbon Market.The carbon credits originate from various greenhouse gas emission (GHG) reduction projects in Ontario that are generated mainly by waste management facilities. A total of 50,000 carbon credits will be traded per year for a period of six years, from 2011 to 2016."We are pleased to partner with an innovative company like Just Energy that is also a leader in providing both residential and commercial customers with clean, green energy programs. We look forward to further developing our long term relationship with Just Energy to provide environmentally beneficial solutions." says Mr. Yves Legault, Vice President at L2I Financial Solutions.Just Energy will incorporate the carbon credits from L2I as part of their carbon offset programs for residential and commercial consumers. The company offers a range of green energy options through their JustGreen™ and JustClean™ Home Programs that enable customers to offset up to 100% of the emissions associated with their everyday energy use through both carbon offsets and renewable energy projects."Our partnership with L2I further expands our investment in green energy projects that enable us to provide consumers more choice and control in reducing their energy-related environmental impact," says Ken Hartwick, Just Energy's President and CEO.About L2I:L2I is a Canadian leader in the field of alternative financing, climate and environmental finance. L2I designs, develops and delivers innovative and sustainable financial solutions for established or rising small and medium-sized companies that are key players in the low carbon and knowledge based economy. Visit www.solutionsl2i.com to learn more.About Just Energy:Just Energy is a leading North American electricity and natural gas retailer. Through its affiliates under its parent, Just Energy Group Inc., a publicly traded corporation (TSX:JE), Just Energy serves 1.8 million residential and commercial customers, helping them gain better control of their energy costs. In addition, through National Home Services, Just Energy sells and rents high efficiency and tankless water heaters, furnaces and air conditioners, and through its subsidiary Terra Grain Fuels, produces and sells wheat-based ethanol. Just Energy is an industry leader in providing environmentally responsible energy options to consumers across North America. To learn more about Just Energy visit www.justenergy.com.FOR FURTHER INFORMATION PLEASE CONTACT: President & CEOMrs. Melina ValeroL2I Financial SolutionsMobile: 514.707.7147mvalero@solutionsl2i.comORExecutive Vice President, Regulatory and Legal AffairsMr. Gord PotterJust Energy905.795.42141.888.590.9753 (FAX)gpotter@justenergy.com