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Press release from Business Wire

GameStop Launches New In-Store Digital PC Game Purchase Method

<p class='bwalignc'> <i>New service kicks off with exclusive offers on Square Enix's Deus Ex: Human Revolution</i> </p>

Thursday, July 28, 2011

GameStop Launches New In-Store Digital PC Game Purchase Method13:00 EDT Thursday, July 28, 2011 GRAPEVINE, Texas (Business Wire) -- GameStop (NYSE: GME), the world's largest multichannel video game retailer, is making it easier for PC gamers to get their hands on hot new releases. Exclusively at GameStop, customers can now use any accepted form of payment, including trade credit and GameStop gift cards, to purchase digital PC games at their local store and access the titles immediately at launch. Deus Ex®: Human Revolution™ is the first of what will soon be many titles to support this new purchase method. “This is a great illustration of how the digital distribution model and in-store experience really complement one another,” said Steve Nix, GameStop's general manager of digital distribution. “We have seen great success selling DLC for console titles in our stores, so expanding on that model and helping customers discover digitally distributed PC games in stores is a natural fit.” In addition to immediate access to the game at launch, customers who pre-purchase the digital PC version of Deus Ex: Human Revolution at GameStop will also receive: A digital version of Deus Ex™: Game of the Year Edition and Deus Ex: Invisible War™ The Explosive Mission DLC Pack for in-game use in Deus Ex: Human Revolution Double points for GameStop® PowerUp Rewards™ members As an added bonus, PowerUp Rewards™ members who pre-order and purchase Deus Ex: Human Revolution will be entered to win a decked out living room in the Augment Your Living Room Sweepstakes. Visit www.poweruprewards.com/PUR/Index/Augment for complete details on the Augment Your Living Room Sweepstakes. Deus Ex: Human Revolution, which launches Aug. 23, 2011, is available for pre-order now in GameStop stores nationwide and online at www.GameStop.com. Deus Ex and Deus Ex: Human Revolution are registered trademarks or trademarks of Square Enix Ltd. Note to Media: Steve Nix will be available for interviews on Thursday, July 28. All interview requests should be coordinated through GameStop Media Relations (PublicRelations@GameStop.com).About GameStop Corp. GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,573 company-operated stores in 17 countries worldwide and online at www.GameStop.com. Our network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and Impulse, Inc., a digital distribution platform available at www.GameStop.com. General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop. Wendy DominguezCorporate CommunicationsGameStop Corp.(817) 722-7747PublicRelations@GameStop.comorLarine NixonCorporate CommunicationsGameStop Corp.(817) 722-7579PublicRelations@GameStop.com