The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from CNW Group

Canada Safeway teams up with Muscular Dystrophy Canada to "Make Muscles Move"

Friday, July 29, 2011

Canada Safeway teams up with Muscular Dystrophy Canada to "Make Muscles Move"11:00 EDT Friday, July 29, 2011CALGARY, July 29, 2011 /CNW/ - Canada Safeway has launched its fundraising and awareness campaign to support Muscular Dystrophy Canada in an effort to help "Make Muscles Move".  The month long campaign starts on July 30th and is intended to raise much needed funds for research and the provision of equipment through the "Safeway Mobility Grants" program."Muscular Dystrophy Canada is committed to enhancing the lives of those affected with neuromuscular disorders by providing support and resources while relentlessly searching for a cure through well funded research", said Shelley Wells, Executive Director - Western Canada, Muscular Dystrophy Canada.  "We are extremely grateful for our partnership with Canada Safeway.  Their campaign provides community awareness for our cause as well as funding to support our client needs and research."There are more than 50,000 Canadians living with neuromuscular disorders including five year-old Evan Mosco.  The Mosco family received a Safeway Mobility Grant for a wheelchair elevator so their son Evan could access all levels of their home.  Angela and Tim Mosco shared "Close your eyes and picture this  our son Evan getting himself into his own elevator, traveling down into our recreation room and to his final destination …his playroom!"  A reality attributed to the Canada Safeway and Muscular Dystrophy partnership.Safeway, one of the largest corporate supporters of families living with disabilities in Western Canada dedicates the entire month of August to raising funds for Muscular Dystrophy Canada.  Last year $1.2 million was raised in Western Canada through a variety of in-store fundraising events, the Safeway Walk for Muscular Dystrophy as well as donations received from customers.  Over $58 million has been raised across Northern America in the past decade in support of families living with neuromuscular disorders."Thanks to the generosity of our customers and the enthusiasm of our employees, we are making a significant difference in the lives of individuals and families coping with debilitating neuromuscular diseases," said Chuck Mulvenna, President and Chief Operating Officer for Canada Safeway. "Our unique ability to reach millions of shoppers each week not only allows us the opportunity to raise funds, but to also share valuable information about this important cause."During the campaign, Canada Safeway customers are invited to make a donation at the checkstand when shopping at their local Safeway.  When a donation of $2.00 is made, customers receive 5 Air Miles Reward Miles.  All of the funds raised during the campaign will go directly to research initiatives and Safeway Mobility Grants that support equipment needs for hundreds of families in western Canada.About Safeway  (Safeway.ca)Canada Safeway, a wholly owned subsidiary of Safeway Inc. operates 223 stores across Western Canada. Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America based on sales.  The company operates 1,687 stores in the United States and Canada.  The company's common stock is traded on the New York Stock Exchange under the symbol SWY.About Muscular Dystrophy Canada (Muscle.ca)Muscular Dystrophy Canada is a not-for-profit organization committed to finding a cure for neuromuscular disorders through well funded research.  Muscular Dystrophy Canada's dedicated volunteers and staff across the country raise funds to enhance the lives of those affected by over 150 different kinds of neuromuscular disorders by continually working to provide ongoing support and resources.From coast to coast, Muscular Dystrophy Canada delivers a variety of programs within five key areas of service: Education; Information; Advocacy; Support; and Equipment. For further information: Shelley Wells, Executive Director - Western Canada Muscular Dystrophy Canada Phone: 604-742-2153 Email: shelley.wells@muscle.ca Betty Kellsey Public Affairs Manager Canada Safeway Limited 403-730-3511 Email:  betty.kellsey@safeway.com