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Press release from Business Wire

Dole Nutrition Institute Joins National Food Day Campaign

<p class='bwalignc'> <i>Dole Joins Center for Science in the Public Interest in Urging Americans to “Eat Real” on October 24, 2011</i> </p>

Monday, August 01, 2011

Dole Nutrition Institute Joins National Food Day Campaign18:32 EDT Monday, August 01, 2011 WESTLAKE VILLAGE, Calif. (Business Wire) -- The Dole Nutrition Institute (DNI), a division of Dole Food Company, Inc. (NYSE: DOLE), today announced its support for and participation in Food Day, a national campaign organized by the nonprofit Center for Science in the Public Interest (CSPI) to urge Americans to “Eat Real” on October 24, 2011. Dole will be supporting Food Day via newsletter updates, a video promoting Food Day, a month-long banana “Food Day” sticker campaign reaching 100 million consumers, retailer partnerships, and a Food Day event at the Dole Research Lab at the North Carolina Research Campus in Kannapolis, NC. “Almost all Americans should be consuming much more fruit, vegetables, beans, and whole grains,” said CSPI Executive Director Michael F. Jacobson, Ph.D. “So I hope consumers, producers, restaurants and supermarkets take advantage of Food Day and use it as an opportunity to change Americans' diets for the better.” In its first year, Food Day aims to bring together Americans from all walks of life to help solve America's food challenges and will see thousands of forums and celebrations from coast to coast aimed at promoting healthy diets and solving local communities' food problems. “CSPI's Food Day fits perfectly with Dole's commitment to feed the world with knowledge – and some of the healthiest foods on earth,” said Jennifer Grossman, Sr. Vice President, Dole Nutrition Institute. “We are honored to be a part of this historic event.” Local organizers are invited to find Food Day events near them or create their own Food Day events at www.FoodDay.org. About The Dole Nutrition Institute The DNI, founded by David H. Murdock in 2003, provides consumers with educational resources on the benefits of a plant-based diet. These include an award-winning newsletter, Dole Nutrition News (2.5 million circulation), the recently published Dole Nutrition Handbook, videos, brochures, cookbooks and more. The Dole Food Company has been an industry leader in children's nutrition education for nearly twenty years. About Dole Food Company Dole, with 2010 net revenues of $6.9 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas and producer/shipper of organic pineapples. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research. For more information, please visit www.dole.com. For Dole Nutrition InstituteKelley McCormick, 202-534-1718kmccormick@Gibraltar-LLC.com