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Press release from Business Wire

JanSport Announces Second Annual Bonfire Sessions

<p class='bwalignc'> <i>An outdoor concert under the stars at three secret locations</i> </p>

Friday, August 05, 2011

JanSport Announces Second Annual Bonfire Sessions08:30 EDT Friday, August 05, 2011 SAN LEANDRO, Calif. (Business Wire) -- JanSport®, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today announced its second annual JanSport Bonfire Sessions. Set to take place in three cities across North America this August and September, each stop will connect music fans with the outdoors for this once-in-a lifetime campfire concert featuring a local band playing under the stars. Beginning with its first tour stop on Saturday, August 27 in Seattle, WA, JanSport's famed 1967 VW bus will travel across the United States to greet music fans at each of the three event cities, transporting party-goers to each concert locale and back. The subsequent Bonfire Sessions will take place on the weekends of September 10 and 24. JanSport will announce each event city and special guest artist in the subsequent weeks, in addition to concert pick-up locations one day before each event. For up-to-date Bonfire Sessions event information, including event cities, artist reveals and exact pick-up locations for each concert, fans are invited to visit JanSport's music blog, Unzipped (www.jansport.com/unzipped). "Last August JanSport celebrated our inaugural Bonfire Sessions event in our birthplace of Seattle, WA, and we were thrilled to feature local Seattle indie-folk band, The Cave Singers," said Courtney Blacker, JanSport Brand Director "It was an unforgettable night enjoyed by fans of the brand and the Cave Singers. We roasted hot dogs, drank some beer and listened to some great music, which is what the JanSport® brand is all about-- connecting youth culture to the outdoors. This year's events will prove just as unforgettable, connecting with music fans as we travel across North America." Relive the magic of last year's inaugural Bonfire Sessions at www.jansport.com. Admission to all three Bonfire Sessions events is limited. To receive event news before it's published, RSVP to each event at JanSport's Unzipped music blog, www.jansport.com/unzipped. About JanSport® JanSport, a division of VF Outdoor, Inc., was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, travel gear and collegiate decorated apparel, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery represented in the Brand tagline: Discover Freedom. For more information, visit www.jansport.com. About VF VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, John Varvatos®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com. JanSportCarrie Steinberg, 510-614-4072Marketing Communications ManagerCarrie_Steinberg@vfc.com