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Press release from Marketwire

Softchoice Advisor iPad App is a New First for IT Solution Providers

Offering highlights the B2B marketing revolution being sparked by new social and digital media.

Monday, August 08, 2011

Softchoice Advisor iPad App is a New First for IT Solution Providers09:00 EDT Monday, August 08, 2011TORONTO, ONTARIO--(Marketwire - Aug. 8, 2011) - Softchoice announces another first in the world of technology solutions and services providers. Available immediately, IT professionals and enthusiasts of all stripes can download the FREE Softchoice Advisor iPad App – an interactive compilation of the best articles, interviews and video content from the company's popular IT blogs and award-winning print magazine.The new app offers in-depth editorials and articles optimized for touch-based screens, as well as tools that encourage readers to rate content and share it within their social networks. The release marks another step in Softchoice's strategy of using leading-edge social media and 'gravitational' marketing approaches to connect IT professionals with high value content produced by Softchoice experts."We want to deliver content that reflects the way more and more people prefer to consume their information," said Joel Marans, Softchoice's Manager of Marketing Design and Delivery. "The Softchoice Advisor app allows us to create a richer, more engaging and more valuable reader experience compared to traditional print media."The App takes advantage of three important digital trends highlighted in Softchoice's Digital Habits Survey:The tendency among IT professionals to depend on forums and blogs as 'the most useful' sources of IT-related information. The growing number of IT Executives using mobile devices to conduct technology-related research. The opportunity digital media presents to non-Fortune 500 companies to affordably deliver high-quality, interactive content. "This is a very exciting time – we're really at the beginning of a new evolution in marketing," said Edwin Jansen, Director of Marketing for Softchoice. "It's no longer about who can spend the most or yell the loudest. Brands are being judged on their usefulness and value. Softchoice has many thought leaders and insightful perspectives, so digital media offerings like our blogs and Advisor app are helping us engage a broader audience than we ever have before." Versions of the free Softchoice Advisor App are planned to be available for Android and WebOS devices by the end of 2011.Additional Resources:Download the free Softchoice Advisor app: http://goo.gl/I9BcmSoftchoice's 2010 Digital Habits Survey: Watch the video overviewReview the summary Download the report About Softchoice As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as providing access to one of the most comprehensive and cost-effective technology distribution networks in North America. With more than 950 employees located in more than 40 branch offices, Softchoice manages the technology needs of almost 15,000 corporate and public sector organizations across the United States and Canada.Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States. FOR FURTHER INFORMATION PLEASE CONTACT: Eric GardinerSoftchoice Corporation - Media ContactManager of Communications416.588.9002 Ext. 2358eric.gardiner@softchoice.comwww.softchoice.com