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Press release from Business Wire

Federal Judge Quickly Denies Comcast Request for TRO against DIRECTV

Tuesday, August 09, 2011

Federal Judge Quickly Denies Comcast Request for TRO against DIRECTV18:42 EDT Tuesday, August 09, 2011 EL SEGUNDO, Calif. (Business Wire) -- A federal judge in Illinois today denied Comcast's request for a temporary restraining order (TRO) against DIRECTV in an attempt to handicap the company from advertising its best offer of the year, one where new customers receive the popular NFL SUNDAY TICKET™ package at no extra charge for the 2011 season. “We're pleased the judge recognized Comcast's veiled attempt to limit our ability to compete in the marketplace and denied the TRO,” said Jon Gieselman, senior vice president of Marketing and Direct Sales for DIRECTV. “We're happy to go head-to-head with Comcast any day on whose service is superior, so we look forward to competing in the marketplace rather than the courtroom.” About DIRECTV: DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 30 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.4 million customers access to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 10.6 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com. DIRECTVDarris Gringeri, (212) 205-0882Robert Mercer, (310) 964-4683