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Press release from CNW Group

Amaya Gaming Group Inc. retains Equicom Group for Investor Relations Services

Friday, August 12, 2011

Amaya Gaming Group Inc. retains Equicom Group for Investor Relations Services12:02 EDT Friday, August 12, 2011MONTREAL, Aug. 12, 2011 /CNW/ - Amaya Gaming Group Inc. (TSX.V: AYA), an entertainment solutions provider for the regulated gaming industry today announced that it has retained The Equicom Group Inc. ("Equicom") to provide strategic investor relations and financial communications services.Under the terms of the agreement, Amaya will pay Equicom a monthly retainer fee of $5,500 for select strategic communications services. The initial contract term is 12 months and commences immediately.Neither Equicom nor any of its principals have an ownership interest, directly or indirectly, in Amaya or its securities, and Amaya has not granted Equicom or its principals any right to acquire any such interests.Equicom is a wholly-owned subsidiary of TMX Group Inc, and provides strategic communications services to approximately 100 public companies across a diverse range of industries from its offices in Toronto, Calgary and San Diego.About Amaya Gaming Group Inc.Amaya is engaged in the design, development, manufacturing, distribution and sale of technology based gaming solutions for the regulated gaming industry worldwide. For more information please visit www.amayagaming.comDisclaimer in regards to Forward-looking StatementsCertain statements included herein, including those that express management's expectations or estimates of our future performance constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward looking statements. Except as required by law, the Corporation does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events."Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."For further information: Mr. David Baazov  President and Chief Executive Officer  Amaya Gaming Group Inc.  North America: 1-866-744-3122  Worldwide: 1-514-744-3122 http://www.amayagaming.com Jeff Codispodi The Equicom Group 416-815-0700 ext. 261 jcodispodi@equicomgroup.com