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Press release from CNW Group

Pure Technologies Announcement

Friday, August 12, 2011

Pure Technologies Announcement18:00 EDT Friday, August 12, 2011CALGARY, Aug. 12, 2011 /CNW/ - Pure Technologies Ltd., ("Pure") (TSX: PUR) announces today that effective August 13th, 2011, Dr. Brian Mergelas, Senior Vice-President, Corporate Strategy & Development will no longer be with the Company.Jack Elliott, President & COO commented, "When we acquired the Pressure Pipe Inspection Company (PPIC) in August of last year, Dr. Mergelas agreed to sign a one-year contract and he assumed the position of Senior Vice-President, Corporate Strategy&Development.In this role, he advised Pure's executive management team in identifying new areas for corporate expansion and was instrumental in ensuring that Pure retained all of PPIC's clients.  We are grateful for Brian's support and advice during this period and we thank him for all his efforts."About Pure Technologies Ltd.Pure Technologies Ltd. is an international asset management technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world.  Pure's business model incorporates four distinct but complementary business streams:Sales of proprietary monitoring technologies for pipelines, bridges and structures (SoundPrint®, SoundPrint® AFO);Recurring revenuefrom data analysis and site maintenance for these technologies, and from technology licensing;Premium technical servicesincluding inspection, leak detection and condition assessment (P-Wave®, SmartBall®, Sahara®, PipeDiver™, PureRobotics™);Specialized engineering servicesin areas related to asset management, primarily in the area of pipeline condition assessment for water and wastewater infrastructure (Openaka Corp., Price Brothers UK Ltd, and Jason Consultants). Forward-Looking StatementsThis release contains forward-looking statements.  Forward-looking statements, without limitation, may contain the words "believes", "expects", "anticipates", "estimates", "intends", "plans", or similar expressions.  Forward-looking statements are not guarantees of future performance.  They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated.  Forward-looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements.  In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators (www.sedar.com). ® Registered Trademarks, property of Pure Technologies Ltd."The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release"For further information: To find out more about Pure Technologies Ltd. (TSX-V: PUR), visit our website at www.puretechltd.com.  Or contact James E. Paulson, Chairman or Karen Keebler, Chief Financial Officer at (403) 266-6794 or e-mail to info@puretechnologiesltd.com.