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Press release from Business Wire

Photos of Licensed Apparel and NASCAR Superstar, Dale Earnhardt, Jr.'s Ultimate Hot Wheels® Dream Car, the

Wednesday, August 17, 2011

Photos of Licensed Apparel and NASCAR Superstar, Dale Earnhardt, Jr.'s Ultimate Hot Wheels® Dream Car, the "Hammerhead," Available on Business Wire's Website and AP PhotoExpress16:03 EDT Wednesday, August 17, 2011 (Business Wire) -- In time for back-to-school, Hot Wheels® announced that it has teamed up with NASCAR superstar, Dale Earnhardt, Jr., to design his ultimate Hot Wheels® dream car, the "Hammerhead," along with a corresponding line of licensed apparel. Earnhardt, Jr. worked closely with the Hot Wheels® design team to bring his ultimate dream car fantasy to life. This collection includes a variety of apparel featuring modernized versions of iconic racing cars complete with edgy graphics and thrill-seeking phrases. The suggested retail price of the "Hammerhead" vehicle is $1.09 and the clothing line ranges from $7-$12.99 and is available exclusively at Walmart stores nationwide. The Designed By Hot Wheels(TM) line expands beyond toy to include a line of licensed apparel and accessories for a celebrity-designed lifestyle experience. (Photo: Business Wire) Photo 1: The Designed By Hot Wheels(TM) line expands beyond toy to include a line of licensed apparel and accessories for a celebrity-designed lifestyle experience. Photo 2: Hot Wheels(R) teamed up with NASCAR superstar, Dale Earnhardt, Jr., to design his ultimate Hot Wheels(R) dream car, the "Hammerhead." MAT-W Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6833656&lang=en Mattel Brands PR:Rachel Cooper, 310-252-5327rachel.cooper@mattel.comorBret Ingraham, 310-252-6396bret.ingraham@mattel.comorKetchum PR:Sofia Lombardo, 646-935-4202Sofia.lombardo@ketchum.com