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Press release from Business Wire

Shutterfly Expands Baby Stationery Collection with Design Styles Perfect for Expectant Parents and New Arrivals

<p> Company releases 2011 baby stationery line, offering new birth announcements, baby shower invitations and thank you cards </p>

Tuesday, August 23, 2011

Shutterfly Expands Baby Stationery Collection with Design Styles Perfect for Expectant Parents and New Arrivals09:51 EDT Tuesday, August 23, 2011 REDWOOD CITY, Calif. (Business Wire) -- Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social expression and personal publishing service, today releases an expanded lineup of baby stationery. From modern and traditional to bright and brilliant design styles, Shutterfly's baby collection features more than 170 new birth announcements, a fresh bundle of baby shower invitations and corresponding thank you cards, perfect for new parents and expanding families. Hearts in Pink Baby Girl Announcement (Photo: Business Wire) “Shower invitations and birth announcements are a wonderful way to celebrate the birth of your baby and share the news with family and friends,” said Meg Bohnert, Shutterfly's card stylist. “Our newest collection makes your baby's birth announcement stand out by mixing trendy and traditional, paired with elegant type treatments and playful greetings. Whether the mom-to-be is fun and playful, sophisticated and chic or a traditionalist, we offer a style and design for every personality.” Shutterfly's lineup of impressive designers such as Blonde Designs, Erin Condren, Petit Lemon and Stacy Claire Boyd added their special touch of modern and traditional that's sure to make a statement when sharing the news with family and friends. Celebrating “Little Things Blue” for a friend's baby shower to “Hearts In Pink” for a sweet baby girl or “Seeing Double” as an effortless choice for announcing twins, Shutterfly offers a variety of invitations and announcements that will deliver excitement and joy. All Shutterfly cards and stationery are easy to personalize, designed exclusively for Shutterfly and have a 100 percent satisfaction guarantee. For more information on Shutterfly's new baby stationery visit, http://www.shutterfly.com/cards-stationery/baby-cards-stationery About Shutterfly Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning photo book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. Shutterfly was recently named one of the top 25 Best Midsized Companies to Work For by the Great Place to Work Institute. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6838396&lang=en Shutterfly, Inc.Gretchen Sloan, 650-610-5276 (Media Relations)gsloan@shutterfly.com