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Press release from CNW Group

IndigoKids becomes First North American Kids Retailer to Earn Parent Endorsment

Wednesday, August 24, 2011

IndigoKids becomes First North American Kids Retailer to Earn Parent Endorsment13:22 EDT Wednesday, August 24, 2011TORONTO, Aug. 24, 2011 /CNW/ - Indigo Books & Music Inc. is proud to be the first North American books and toys retailer to earn the Parent Tested Parent Approved seal of approval from North America's largest parent tester community for their dynamic IndigoKids shops. Situated within select Indigo and Chapters stores nationally, IndigoKids shops boast 3,000 square feet of books and toys for children under 12 years old. A shopping destination replete with books and toys for every budget, IndigoKids is dedicated to inspiring creativity in a fun and interactive environment while offering Canadian families entertainment ideas the whole family can enjoy. PTPA Media is a credible third-party resource for parents with over 40,000 volunteer parent-testers helping parents to discover award-winning products and services that are recommended by families.What are Parent Tested Parent Approved families saying about IndigoKids?"I was blown away by the new changes that Indigo has made to create an experience for families to not only enjoy reading, but encourage creativity, imagination and fun!"Heather H., Toronto, ON"IndigoKids is a great one stop shopping experience for kids and adults alike." Robyn B., Halifax, NS"IndigoKids (Downtown Vancouver) was a great place to spend a couple of hours today.My children are 3 and 5, and had a wonderful time interacting with the toys and fixtures (a giant teacup to sit in and read) while I browsed."Carla R., Vancouver, BCEvery IndigoKids shop features:Books and Toys - great birthday gift recommendations organized by age and stageWide, stroller-friendly aisles and colourful décor - a comfortable shopping experience for parents and kidsSpace for hands-on activities - kids can test-drive popular products like Chuggington train sets and Plasma CarsFree Wrap on kids book and toy purchases - great for last minute gift shoppingStory Time and Craft Time - check online for dates and timesFor a complete list of IndigoKids shops nationally, please visit, indigo.ca.About Indigo Books & Music Inc. With books always at our heart and soul, at Indigo we are about telling stories and creating experiences. Indigo is Canada's largest purveyor of ideas and inspiration to enrich your life, with books, specialty toys, gifts and lifestyle enhancing products that affordably offer intrinsic quality, beauty and timeless design. Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online division, www.chapters.indigo.ca, features books, eBooks, toys, music and DVDs, and hosts the award winning Indigo Online Community. Chapters and Indigo are rated as the number one and number two retailers in Canada by the Kubas Major Market Retail Report, and have been on that list since 2000.About PTPA Media Inc.PTPA Media provides an objective framework for appraising and promoting new products designed to enrich family living. The company's mission is to marry innovative companies with discerning consumers, to improve consumer access to quality products and services for their families and homes. Image with caption: "IndigoKids shops nationally earn parent endorsement from Canadian families for inspiring creativity in a fun and interactive environment. (CNW Group/Indigo Books & Music Inc.)". Image available at: http://photos.newswire.ca/images/download/20110824_C5947_PHOTO_EN_2451.jpgFor further information: Lisa Huie Manager, Public Relations Indigo Books & Music Inc. 416-646-8926 Sharon Vinderine Founder and CEO, PTPA Media Inc. 905-738-1447