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Press release from PR Newswire

MEGA Bloks Halo goes viral

Thursday, August 25, 2011

MEGA Bloks Halo goes viral17:18 EDT Thursday, August 25, 2011 MEGA Bloks's Halo fans are called to submit their own stop motion videos MONTREAL, Aug. 25, 2011 /PRNewswire/ - MEGA Brands Inc. (TSX: MB) - Marking the 10th Anniversary of the hugely successful Halo franchise, Mega Bloks is launching a community-driven competition in which Halo fans can create and submit their own Halo Mega Bloks toymations (stop motion animations featuring toys) for a chance to win incredible prizes -- including having their film featured on Microsoft's official Halo web channel, Waypoint! Starting on August 5th, fans are invited to submit their videos on the Mega Bloks Halo Toymation Contest website (http://halotoymation.megabloks.com/). On September 25th, submissions close, at which point users will be able to rate their favorite videos. The top 10 videos will be published on October 17th and finally, MEGA's panel of expert judges will reveal their Grand Prize Winner on October 24th. The lucky winner and runners-up get the chance to win prizes that include video production hardware and software and tons of MEGA BLOKS Collectors items! "MEGA Brands and Microsoft have shared a highly successful partnership building an incredible fan base around the toy franchise over the past 3 years", says Andrew Sparkes, Vice President of Boys Brand Management at MEGA Brands. "This contest is such a great opportunity because it really allows us to see the love for our product shine through the creativity of our fans in their own productions". "Halo has always been a universe in which input and creativity from players is paramount and essential to the unique feeling of interaction and invention the Halo sandbox encourages, and Mega Bloks is and always has been the perfect extension of that feeling into the "real" world," said Frank O'Connor, Franchise Development Director at 343 Industries. The contest's exciting panel of expert judges include: Pascal Blais, film producer and owner of the Academy Award winning Pascal Blais Studios; Michael "Burnie" Burns, co-creator of the series Red vs. Blue: The Blood Gulch Chronicles; Jessica Shea, Community Manager at 343 Industries and avid HALO gamer; Fred Kennedy (a.k.a Fearless Fred), host of Fred At Night, on TELETOON At Night, and finally Mr. Andrew Sparkes. For information on the contest, rules, regulations and tips on how to produce stop motion videos, please visit http://halotoymation.megabloks.com/ About MEGA Brands MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information. Follow us on Twitter @megabrands. The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates. SOURCE MEGA BRANDS INC.For further information: <p align="justify"> Tanya Furci-Argento<br/> Public Relations and Communications Specialist<br/> MEGA Brands<br/> 514.333.5555 ext. 2507<br/> <a href="mailto:tanyafa@megabrands.com">tanyafa@megabrands.com</a> </p>