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Press release from Business Wire

Fishery Products International Expands Marketing Team

<p class='bwalignc'> <i>Addition of two senior marketing staff members to help lead marketing programs</i> </p>

Wednesday, August 31, 2011

Fishery Products International Expands Marketing Team11:26 EDT Wednesday, August 31, 2011 DANVERS, Mass. (Business Wire) -- Fishery Products International Inc., a leading broadline seafood provider, today announced that it has added two senior staff members to its marketing team to lead and drive key marketing initiatives. FPI, which is a division of High Liner Foods (USA) Inc., announced the following appointments: Amy Amenta was appointed Senior Marketing Manager. A 14-year marketing professional, Amenta worked for 11 years in various marketing management roles for an athletic footware company. She also spent three years providing freelance marketing program services to small businesses. Amenta will create overall custom account channel strategies and priorities, execute and lead key channel initiatives and provide other support for FPI's portfolio of products and services to profitably satisfy FPI's top chain customers. Kristen Bouchie was appointed Foodservice Marketing Manager. Bouchie will direct and execute programs to support growth in FPI's branded foodservice value-added business. Among Bouchie's responsibilities are day-to-day support of the regional sales managers and their associated broker network, channel/segment marketing planning and ongoing product pricing and promotional activities. Before joining the FPI team, Bouchie was the Associate Brand Manager for the Retail Division of High Liner Foods (USA) Inc. “At FPI, we are continually focused on seeing what's next and bringing cutting-edge innovations to the market in ways that create exceptional value for our customers,” said Jim LaBelle, FPI's Vice President of Marketing. “These two talented and experienced marketing professionals will play a key role in helping us continue to communicate all of the unique benefits we provide to our customers.” About Fishery Products International Fishery Products International, (FPI), is a leading provider of quality seafood in the foodservice market, offering an exceptionally broad portfolio of on-trend and in-demand seafood solutions to America's largest restaurant chains, national distributors and regional specialists. Fishery Products International is a division of High Liner Foods (USA), Inc., the U.S. subsidiary of High Liner Foods Inc., a leading North American processor and marketer of prepared, value-added frozen seafood. High Liner's branded products are sold throughout the United States, Canada and Mexico under the High Liner®, Fisher Boy®, Mirabel® and Sea Cuisine™ labels, and are available in most grocery and club stores. The Company also sells its High Liner®, FPI®, Mirabel®, and Viking™ food service products to restaurants and institutions, and is a major supplier of private label seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company. Its common shares trade under the symbol HLF and its Non-Voting Equity Shares trade under the symbol HLF.A on the Toronto Stock Exchange. For more information about FPI, please visit www.fisheryproducts.com. Matter Communications for High Liner Foods (USA), Inc.Erik Arvidson, 978-499-9250 x320HighLiner@matternow.comwww.matternow.com