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Press release from Marketwire

GuestLogix Creates North American Center for Excellence with Launch of New Operation and Management Team in the U.S.A.

GuestLogix USA Head Office Opens in Dallas, Texas, To Support Its North American Airline and Travel Operator Clients and Partners

Wednesday, August 31, 2011

GuestLogix Creates North American Center for Excellence with Launch of New Operation and Management Team in the U.S.A.07:00 EDT Wednesday, August 31, 2011TORONTO, ONTARIO and DALLAS, TEXAS--(Marketwire - Aug. 31, 2011) - GuestLogix Inc. (TSX:GXI), the leading global provider of onboard store technology to airlines and the passenger travel industry, announced today that it will formally establish a U.S. head office, located in Dallas, Texas. The move is part of the Company's global strategy to strengthen and enhance the delivery and service of its technology platform that helps airlines and its partners create, manage and grow onboard sales and ancillary revenues. The Dallas location, which will become the center of delivery and service excellence for the Company's North American airline and travel operator customers and partners beginning September 1, 2011, is dedicated to improving speed of delivery, quality of service, and logistics turnaround time to clients."GuestLogix is entering an exciting period of maturation with the establishment of a delivery and service infrastructure specifically tailored to meet the needs of our North American airline customers and partners," said Tom Douramakos, President and CEO of GuestLogix. "The travel industry has changed dramatically over the past decade, and since 2002, GuestLogix has evolved and grown along with it to innovate and deliver what airlines need to grow their onboard operations."Now, with a global reach that spans throughout the UK, Europe, Middle East and Asia-Pacific regions, and an expanding list of customers and partners, GuestLogix is delivering its global knowledge and capabilities locally through the establishment of a U.S.-based operation located in the hub of one of the country's busiest passenger travel centers, headed by a new management team in the U.S.Mr. Patrick O'Neill will head up the new U.S. office, which will provide solutions and services for the Americas. Mr. O'Neill brings over 25 years of travel industry experience with senior and executive level expertise in airline operations, field engineering, resource management, consulting and professional services. Prior to joining GuestLogix, he led the global airline operations delivery and consulting team for Sabre Holdings for six years. Before Sabre, he spent 20 years with Continental Airlines managing both hub operations and staff teams."We now have a foundation from which we can provide our existing clients with new and innovative solutions that can help grow and sustain their ancillary revenues and onboard sales, as well as the capacity to service new clients," said Patrick O'Neill, the new SVP & GM of GuestLogix USA. "This new local delivery and service model will provide for a more robust deployment of our technology solutions, improved customer service and timelier turnaround for device logistics," he added.North American airline carrier customers and merchandising partners including Alaska, American, Delta and Southwest will attend the opening of the Company's U.S. head office in Dallas on September 1.The official opening of GuestLogix USA takes place on:Date:Thursday, September 1st, 2011Time:Noon to 7 p.m. CSTPlace:Quorum Place, 14901 Quorum Drive, Suite 565, Dallas, TexasFor more information about the launch of GuestLogix U.S. operations or to request an interview with Patrick O'Neill, SVP & GM, GuestLogix USA, please contact Vanessa Horwell | vanessa@thinkinkpr.com | 305.749.5342 x 232 or Amanda Williams | awilliams@thinkinkpr.com | 305.749.5342 x 238.About GuestLogixGuestLogix Inc. is the leading global provider of onboard store technology and merchandising solutions, which help airlines and other travel operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 90% of the North American airline passenger traffic and 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company's global headquarters and centre for product innovation is located in Toronto, Canada with regional head offices around the globe including GuestLogix USA, serving the Americas, located in Dallas, Texas, GuestLogix Europe, located in London, UK, serving Europe, Middle East and Africa, and a sales and support office located in Singapore, serving Asia Pacific. Logistics centres are situated in Toronto, Dallas, London and Seoul with a software development centre located in India. GuestLogix is publicly traded on The Toronto Stock Exchange (GXI.T). More information is available at www.guestlogix.com.© 2011 GuestLogix. All Rights Reserved. ®OnTouch is a trademark of GuestLogix Inc. and is registered in the United States and may be pending or registered in other countries. All other trademarks and trade names are the property of their respective owners.Forward-Looking StatementsThis news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on July 14, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.FOR FURTHER INFORMATION PLEASE CONTACT: ThinkInkMedia Relations:Vanessa Horwell305.749.5342 ext. 232 (USA)0208.372.4809 (UK)vanessa@thinkinkpr.comORTMX / EquicomInvestor Relations:Kristen Dickson416-815-0700 ext. 273kdickson@equicomgroup.com