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Press release from Business Wire

Peachpit Launches MyGraphicsLab

<p class='bwalignc'> <i>Innovative New Learning Solution Prepares Students for Design Careers</i> </p>

Thursday, September 01, 2011

Peachpit Launches MyGraphicsLab11:40 EDT Thursday, September 01, 2011 BERKELEY, Calif. (Business Wire) -- Peachpit, Pearson's premiere graphic design publisher, today launched MyGraphicsLab, an innovative teaching and learning solution created specifically for design students and instructors. MyGraphicsLab integrates projects, discussion, assessment, videos, and other online resources to help teachers prepare their students for successful careers. There are five MyGraphicsLab courses available covering the five primary Adobe Creative Suite 5 applications: Photoshop, Illustrator, InDesign, Flash Professional, and Dreamweaver. Each course can be paired with Peachpit's Classroom in a Book from Adobe Press and Visual QuickStart Guide texts to create a comprehensive learning experience that's completely customizable to meet instructor and student needs. MyGraphicsLab includes the following features: Premium-quality video tutorials that show graphic design tools in action and provide an engaging multimedia experience with real-world examples and demonstrations Innovative projects with downloadable project files that reinforce core concepts and challenge students to grow creatively Pre- or post-test quizzes and an online gradebook that allows instructors and students to track student progress throughout the course The option to include an eText within the course that enables students to search for content, highlight text, take notes, bookmark material, and review for quizzes Engaging and interactive communication tools, including Chat, ClassLive, and document-sharing tools, that allow students to interact with each other and their instructor, share ideas, and receive instant feedback on their latest assignment The ability to customize each course to fit the unique course goals of each instructor “Peachpit has been serving educators, students, and professionals in visual communications for 25 years. And what better way to celebrate our anniversary than to be able to launch what we believe is the most innovative online solution exclusively targeted to enriching the student learning experience and making teachers' lives easier,” said Nancy Aldrich-Ruenzel, Vice President and Publisher of Peachpit Creative Group. “This launch embodies our mission to provide the new gold-standard toolset in graphic design education.” Pearson's MyLabs have changed the way millions of students learn and have supported many successful faculty in the redesign of college courses to effectively use technology to improve achievement and manage costs. Demand for the MyLab and Mastering programs continues to soar, with more than 9 million student registrations projected in 2011. More than 232 million assignments were submitted and more than 750,000 students logged in daily last year. For more information or to request a demo, please visit http://www.mygraphicslab.com. About Peachpit Celebrating 25 years as the industry leader in providing top-quality training and instruction in the areas of photography, graphic design, Web design and development, digital video, digital lifestyle, and general Mac computing, Peachpit has taught generations of graphic designers how to master the tools and techniques of their craft. Our award-winning books, ebooks, videos, and apps feature step-by-step explanations, time-saving techniques, savvy insider tips, and expert advice for designers of all experience levels. It is the home of the internationally recognized Visual QuickStart Guide series, the design imprint New Riders and its acclaimed Voices That Matter series, Adobe Press, and Apple Pro Training Series, and is the publishing partner for Kelby Training/NAPP and others. Peachpit is an imprint of Pearson (NYSE: PSO). Learn more at www.peachpit.com and www.pearson.com. PeachpitLaura Ross, +1-510-558-4166press@peachpit.com