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Press release from CNW Group

DHX Media appoints Universal Pictures UK as home entertainment partner for Rastamouse

Thursday, September 01, 2011

DHX Media appoints Universal Pictures UK as home entertainment partner for Rastamouse07:00 EDT Thursday, September 01, 2011www.dhxmedia.comTSX: DHXHALIFAX, Sept. 1, 2011 /CNW/ - DHX Media (TSX: DHX), a leading international producer and distributor of mainly children's television programming and interactive content, has appointed Universal Pictures UK as home entertainment partner for Rastamouse, the CBeebies stop-motion animated series, which is scoring high ratings on the UK channel and BBC iPlayer.Universal will release the first Rastamouse DVD on 3 October 2011. It will feature six episodes including Da Crucial Plan, Bakin' an Breakin', Mice Camera Action, Da Rhymin Teef, Pie Widout Cheese and Toots Re-routes alongside exclusive bonus content: three sing-along songs from Rastamouse & Da Easy Crew and fun printable activities. The Rastamouse DVD will retail at £12.99 and will be supported by a TV advertising campaign.Jessica Horne, A & R Manager for Universal Pictures UK commented: "We're delighted to be releasing Rastamouse on DVD. In a crowded market, this is a pre-school series with a genuine USP. Rastamouse is the coolest licensed character on the market and the show's humour and musical content really connect with pre-schoolers and their parents."Josh Scherba, SVP Distribution at DHX Media added: "There is a significant demand for Rastamouse DVDs in the UK and in Universal we feel that we have the right partner on board to handle the home entertainment element of the brand. With the album available via EMI and toys set to hit the market through Character Options in the Autumn, there is a growing consumer presence for the brand in the UK which is supported by a strong performance of the series on CBeebies."Rastamouse, the animated series based on the critically acclaimed books by Genevieve Webster and Michael De Souza, launched on CBeebies in January 2011 and has since engaged a following of preschoolers and parents alike. The series features Rastamouse, Scratchy and Zoomer of Da Easy Crew, the mystery-solving, reggae-playing band who always make a bad ting good and live by their motto "redemption, not retribution."A Rastamouse Company Production for CBeebies, Rastamouse is produced by Greg Boardman and Eugenio Perez of Three Stones Media, in association with Dinamo Productions, Little Roots and DHX Media, which handles worldwide TV sales (excluding the UK) and worldwide licensing and merchandising.  The production is supported by the Wales Creative IP Fund.  Visit www.rastamouse.com.  Follow us on Twitter @rastamouse_irie.About DHX Media Ltd. DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares are listed on the TSX, the Toronto Stock Exchange.  DHX Media has offices in Toronto, Halifax, Vancouver and Los Angeles and has a growing library of over 2,300 half-hours of mostly children's and youth-oriented properties from own and third party producers. Live action series include That's So Weird and How to Be Indie alongside animated series such as Yo Gabba Gabba!,Animal Mechanicals, Franny's Feet, Kid vs Kat, dirtgirlworld, and new preschool show Rastamouse.www.dhxmedia.comAbout Universal PicturesUniversal Pictures (UK) is a division of Universal Pictures International Entertainment, which is part of NBCUniversal - one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal is 51% owned by Comcast Corporation and 49% owned by General Electric.DisclaimerThis press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's short form prospectus dated April 9, 2010 and in the Company's Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.For further information: Enquiries: DHX Media Ltd. David A. Regan - EVP, Corporate Development & IR   +1 902-423-0260