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Press release from Business Wire

Acme Packet Names Seamus Hourihan Senior Vice President of Corporate Strategy and Appoints Marianne Budnik Chief Marketing Officer

Tuesday, September 06, 2011

Acme Packet Names Seamus Hourihan Senior Vice President of Corporate Strategy and Appoints Marianne Budnik Chief Marketing Officer08:30 EDT Tuesday, September 06, 2011 BEDFORD, Mass. (Business Wire) -- Acme Packet® (NASDAQ:APKT), the leader in session delivery networks, today announced that Seamus Hourihan has been named Senior Vice President of Corporate Strategy. Concurrently, Marianne Budnik has been appointed Chief Marketing Officer (CMO). Seamus Hourihan, Senior Vice President of Corporate Strategy, Acme Packet (Photo: Business Wire) Hourihan's appointment as Senior Vice President of Corporate Strategy bolsters Acme Packet's ability to capitalize on the social, business and technology trends driving growth in next-generation session-oriented voice, video, data and unified communications. In his new position, he will lead the company's strategic planning process, evaluating new markets and opportunities to expand the company's business. Hourihan has served as the company's Senior Vice President of Product Management and Marketing since 2001. He first coined the term “session border control” and has driven industry recognition of the critical importance of the new product category created by Acme Packet. Hourihan has also been responsible for expanding Acme Packet's vision into the concept of “session delivery networks.” Acme Packet's session delivery network solutions now encompass eight different product categories for delivering trusted, first-class voice, video, data and unified communications. In her new role, Budnik is responsible for Acme Packet's overall marketing strategy and integrated market initiatives including communications, corporate marketing, field marketing and product marketing activities. She will also oversee the company's product line management organization. An accomplished 20-year marketing veteran, she brings to Acme Packet substantial executive-level experience earned while defining and driving innovative, revenue-enhancing corporate, product, field and channel marketing programs for two of the world's most visible technology companies. Budnik joins Acme Packet from CA Technologies (NASDAQ: CA), where since 2009 she has served as CMO for the multibillion dollar provider of IT management software and solutions. Prior to joining CA Technologies, she held a series of leadership positions within EMC Corporation (NYSE: EMC), spanning global field marketing, operations and strategic planning, and product marketing. She holds an MBA from Boston University and earned a bachelor's degree from Babson College. “There has never been a more exciting time to be in our industry, as the integration of voice, video and data over IP networks redefines the way we communicate,” said Acme Packet President and CEO Andy Ory. “We are at a point in the company's growth where it is critical to have a seasoned executive like Seamus fully focused on corporate strategy, and I look forward to working closely with him as we capitalize on the rapidly expanding, global opportunity for session delivery networks. We're also pleased to welcome Marianne to our team. She brings a keen understanding of the role that marketing plays, paired with a proven track record for implementing creative, result-driven initiatives on a global basis.” About Acme Packet Acme Packet (NASDAQ: APKT), the leader in session delivery network solutions, enables the trusted, first-class delivery of next-generation voice, data and unified communications services and applications across IP networks. Our Net-Net product family fulfills demanding security, service assurance and regulatory requirements in service provider, enterprise and contact center networks. Based in Bedford, Massachusetts, Acme Packet designs and manufactures its products in the USA, selling them through over 150 reseller partners worldwide. More than 1,440 customers in 105 countries have deployed over 13,000 Acme Packet systems, including 90 of the top 100 service providers and 34 of the Fortune 100. For more information visit www.acmepacket.com. Acme Packet Safe Harbor Statement Statements contained herein that are not historical fact may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements may relate, among other things, to our position in the session border control market, our expected financial and operating results, our ability to establish and maintain intellectual property rights, our ability to build and grow Acme Packet, our potential next stage of growth, the benefits and advantages of our products, including any enhancements or new features, services and programs, and our ability to achieve our goals, plans and objectives. Such forward-looking statements do not constitute guarantees of future performance and are subject to a variety of risks and uncertainties that could cause our actual results to differ materially from those anticipated. These include, but are not limited to: difficulties in growing our customer base, difficulties leveraging market opportunities, difficulties providing solutions that meet the needs of customers, poor product sales, long sales cycles, difficulty developing new products, difficulty in relationships with vendors and partners, higher risk in international operations, difficulty managing rapid growth, and increased competition. Additional factors that could cause actual results to differ materially from those projected or suggested in any forward-looking statements are contained in our recent filings with the Securities and Exchange Commission, including those factors discussed under the caption “Risk Factors” in such filings. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6850291&lang=en Investor Relations:Acme PacketBrian Norris, +1-781-328-4790bnorris@acmepacket.comorMedia and Analyst Contact:CHEN PRChris Carleton, +1-781-672-3115ccarleton@chenpr.com