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Press release from PR Newswire

Morningstar Rebrands Hemscott Businesses

Tuesday, September 06, 2011

Morningstar Rebrands Hemscott Businesses10:50 EDT Tuesday, September 06, 2011CHICAGO, Sept. 6, 2011 /PRNewswire/ -- Morningstar, Inc. (NASDAQ: MORN), a leading provider of independent investment research, today announced it has rebranded the company's Hemscott businesses under the Morningstar name. Morningstar acquired Hemscott in January 2008, adding substantial equity data and listed company information to Morningstar's global database as well as a new suite of products including online investor relations solutions. The rebranding covers Hemscott IR, Hemscott Equity Data, Hemscott Company Guru, and the Hemscott Adviser Rankings Guide. "Morningstar's equity data coverage expanded exponentially when we acquired Hemscott three years ago," said Kunal Kapoor, president of Morningstar's equity data business. "Our listed and private company data is well-known to UK investors, and under the Morningstar brand this important area of our business will be better positioned for international growth. The recent addition of U.S. and Canadian company and executive data to our coverage and the expansion of our investor relations business in the United States are early examples. We're pleased to bring these products under the Morningstar name as we continue our mission to create great products that help investors reach their financial goals." The new brands are: Hemscott IR is now Morningstar® Investor Relations Services?.Hemscott Equity Data is now Morningstar® Equity Licensed Data. Hemscott Company Guru is now Morningstar® Company Intelligence?.The Hemscott Adviser Rankings Guide is now Morningstar® Professional Services Rankings Guide, with an "All-Market Edition" and an "AIM Edition." The Hemscott investment research website,, which has approximately 140,000 unique visitors per month, will keep its existing URL until the first quarter of 2012. The company plans to gradually migrate all existing data and services, including its Premium Account services and the National Storage Mechanism, to About Morningstar, Inc.Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offers an extensive line of products and services for individuals, financial advisors, and institutions. Morningstar provides data on approximately 400,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 5 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its registered investment advisor subsidiaries and has more than $180 billion in assets under advisement and management as of June 30, 2011. The company has operations in 26 countries.©2011 Morningstar, Inc.  All rights reserved.MORN-CMedia Contact:Nadine Youssef, +1 312 696-6601 or SOURCE Morningstar, Inc.