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Press release from Business Wire

Molson Coors Celebrates Commitment to Water Sustainability During September's Water Stewardship Month

<p class='bwalignc'> <i>Global Brewer Focuses on Employee Education and Engagement to Promote Water Sustainability</i> </p>

Wednesday, September 07, 2011

Molson Coors Celebrates Commitment to Water Sustainability During September's Water Stewardship Month10:00 EDT Wednesday, September 07, 2011 DENVER & MONTREAL (Business Wire) -- As part of the company's global water strategy, Molson Coors Brewing Company (NYSE:TAP) is celebrating its second annual Water Stewardship Month in September. Throughout the month, the company will be focused on innovative programs designed to educate and engage employees in the United Kingdom, Canada, and United States on the importance of protecting the world's most valuable resource. “As a leading global brewer, we have a long-standing commitment to water sustainability along with more than 200 years of experience in managing complex water issues,” said Bart Alexander, chief corporate responsibility officer for Molson Coors. “Since fresh water is the single most important ingredient in beer, we not only have a responsibility to be good stewards of this valuable resource, but to raise awareness with our employees and the community on the critical importance of water sustainability. Water Stewardship Month in September is just one of the ways we do that.” At the core of Molson Coors' employee education effort is the Every Drop, Every Ripple campaign. The campaign emphasizes why water matters to Molson Coors and encourages employees to join the company in pledging to be good stewards of the drops they use and to be community-minded about the ripples they leave behind. The campaign is part of Molson Coors' broader approach to engaging employees in corporate responsibility, “Our Beer Print.” The Every Drop, Every Ripple microsite has a home water use survey that helps employees calculate how much water they use and provides easy conservation tips. Once the survey is completed, employees are then invited to pledge to conserve between five and twenty percent of their water use in the coming year. The survey and pledge are designed be shared socially with friends and family on Facebook, Twitter and by email to encourage broader education and engagement on critical water issues. In addition to employee education, Molson Coors will also focus on engaging employees during September through a number of watershed volunteer activities across their markets, including: Canada, September 7 – October 6Molson Coors Canada is a national sponsor for the 2011 Great Canadian Shoreline Cleanup (GCSH) in partnership with WWF Canada and the Vancouver Aquarium. Last year, 47,000 Canadians volunteered to remove shoreline litter. Molson Coors' employees across Canada will participate in the cleanup events. Denver and Golden, CO, September 9 & 24On September 9, the Golden Brewery will host its fifth annual Friends of the Forest day in partnership with the U.S. Forest Service and the National Forest Foundation to repair the streambed along the Clear Creek Watershed. On September 24, employees will join the 19th Annual Fall South Platte RiverSweep. The Greenway Foundation hosts the 15-mile river cleanup. Burton, UK, September 12 & 13, Alton, UK, September 29 & Tadcaster, UK, September 30Over 100 employees will assist in a canal clean up effort between Alrewas and Burton on September 12 and 13. In addition, Molson Coors UK will offer ‘lunch and learns' to brewery teams to increase awareness of the importance of water to Molson Coors, its operations and how employees can get involved. As part of the company's commitment to water sustainability, Molson Coors has been a lead sponsor of Carbon Disclosure's Water Disclosure Projectsince 2010. The Water Disclosure Project data provides valuable insight into the strategies deployed by many of the largest companies in the world on water and will be used to help drive investment towards sustainable water use. The company also became a signatory to the United Nations' CEO Water Mandate in 2008 and has modeled its own global water strategy after the mandate's six elements. The strategy has set a target to reduce water use by 15%, per unit of production, by the end of 2012 (baseline year 2008), 4.4hl of water to 1hl of beer. In 2010, the production ratio was 4.7:1 hl/hl. About Molson Coors Brewing Company Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; and in the U.K. and Ireland through Molson Coors UK. For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's Web site, www.molsoncoors.com. Additional resources: Video – “Why Water Matters to Us” Infographic – “Our Water Use: From Grain to Glass” Follow us at @Everyripple Molson Coors Brewing CompanyColin Wheeler, 303-927-2443colin.wheeler@molsoncoors.comMarie-Hélène Lagacé, 514-598-6966MarieHelene.lagace@molsoncoors.com