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Press release from Marketwire

Softchoice Announces Election of Mary Ritchie and Carol S. Perry to Its Board of Directors

Thursday, September 08, 2011

Softchoice Announces Election of Mary Ritchie and Carol S. Perry to Its Board of Directors10:00 EDT Thursday, September 08, 2011TORONTO, ONTARIO--(Marketwire - Sept. 8, 2011) - Softchoice Corporation (TSX:SO), a leading North American provider of technology solutions and services, is pleased to announce the appointment of Carol S. Perry and Mary Ritchie to the Board of Directors for the Company."It gives me great pleasure to extend a warm welcome to the newest members of our board," said Bill Linton, Chairman of the Softchoice Board. "Ms. Perry and Ms. Ritchie bring exceptional experience in corporate finance, governance and strategic planning. Their expertise and leadership will be especially valuable as we expand both the scope and scale of our business across North America."Ms. Perry is the founder of MaxxCap Corporate Finance, a firm specializing in financial advisory services. During a distinguished 20 year career in investment banking, Ms. Perry acquired extensive experience in corporate finance and capital markets. Ms. Perry has served as a Vice President and Director for a number of leading financial services firms, including RBC Capital Markets, Richardson Greenshields and CIBC World Markets. Ms. Perry is a former Commissioner of the Ontario Securities Commission and currently serves as a director of Atomic Energy of Canada Limited. Ms. Ritchie is the President and CEO of Richford Holdings Inc., an Edmonton-based accounting and investment advisory services firm. Over the course of her career, Ms. Ritchie has gained deep experience in the areas of strategic planning and developing corporate governance models. Ms. Ritchie is active on a number of public boards, including Alaris, Industrial Alliance Insurance and Financial Services and is a member of the Board of Governors for RBC Funds Inc. and RBC Advisor Global Fund Inc. Ms. Ritchie was honored to receive the distinction of Fellow from the Institute of Chartered Accountants of Alberta.About SoftchoiceAs a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as providing access to one of the most comprehensive and cost-effective technology distribution networks in North America. With more than 950 employees located in more than 40 branch offices, Softchoice manages the technology needs of almost 15,000 corporate and public sector organizations across the United States and Canada.Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.FOR FURTHER INFORMATION PLEASE CONTACT: Eric GardinerMedia Contact: Softchoice CorporationManager of Communications416.588.9002 Ext. 2358eric.gardiner@softchoice.com