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Press release from Business Wire

Molson Coors Debuts on Dow Jones Sustainability Index (DJSI)

<p class='bwalignc'> <i>Global Brewer Receives Improved Marks for Water Risk Management, Human Capital Development and Brand Management</i> </p>

Friday, September 09, 2011

Molson Coors Debuts on Dow Jones Sustainability Index (DJSI)13:12 EDT Friday, September 09, 2011 DENVER & MONTREAL (Business Wire) -- Molson Coors Brewing Company (NYSE: TAP) announced today that it has been named to the Dow Jones Sustainability North America Index (DJSI North America), marking the first year that the company has been listed on the DJSI. Of the 143 companies that achieved listing on this year's North American Index, Molson Coors is one of only six companies included in the Food and Beverage category. "We're proud to be recognized by the investment community for our improved responsibility performance over the past year. Our focus on quality, integrity and shared values is critical to the success of our company,” said Peter Swinburn, Molson Coors' president and chief executive officer. “As part of our efforts to improve Our Beer Print globally, we will continue to find ways to deliver sustainable benefits on behalf of our shareholders, our employees, our customers and the communities where we live and work.” DJSI North America recognizes the top 20% of North American companies in terms of economic, environmental and social performance. Dow Jones Sustainability Indexes are determined following an annual review by SAM, an investment boutique focused on sustainability investing, together with Dow Jones Indexes. Michael A. Petronella, President, Dow Jones Indexes stated, “The DJSI have become the gold standard in recognizing the world's corporate sustainability leaders. These indexes have become an invaluable market tool for those seeking to support companies that are committed to creating and adopting sustainable business practices.” To learn more about Molson Coors' corporate responsibility efforts, visit www.molsoncoors.com/responsiblity. About Molson Coors Brewing Company Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; and in the U.K. and Ireland through Molson Coors UK. For more information on Molson Coors Brewing Company, visit www.molsoncoors.com. About the Dow Jones Sustainability Index Launched in 1999, the Dow Jones Sustainability Indexes (www.sustainability-indexes.com) are the first global stock indexes tracking financial performance of leading sustainability-driven companies. Updated annually, companies are reviewed based on a thorough analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, branding, climate change mitigation, supply chain standards and labor practices. The Dow Jones Sustainability World Index recognizes the top 10 percent of the biggest 2,500 companies worldwide based on long-term economic, environmental and social criteria. The Dow Jones Sustainability North America Index captures the leading 20 percent of the largest 600 North American companies of the Dow Jones Global Index in terms of sustainability. http://www.sustainability-index.com/ About SAM SAM is an investment boutique focused exclusively on Sustainability Investing. The firm's offering comprises asset management, indexes and private equity. Its asset management capabilities include a range of single-theme, multi-theme and core sustainability investment strategies catering to institutional asset owners and financial intermediaries in Europe, the United States and Asia-Pacific. Through its index activities, SAM has collaborated with Dow Jones Indexes for the publication and licensing of the globally recognized Dow Jones Sustainability Indexes (DJSI) as well as customized sustainability benchmarks. Based on its Corporate Sustainability Assessment, SAM has compiled one of the world's largest sustainability databases and analyzes over 2,000 listed companies annually. SAM was founded in 1995, is headquartered in Zurich and employs over 100 professionals. As of June 30, 2011 SAM's total assets amounted to USD 16.4 billion. Molson Coors Brewing CompanyColin Wheeler, 303-927-2443colin.wheeler@molsoncoors.comorMarie-Hélène Lagacé, 514-598-6966MarieHelene.lagace@molsoncoors.com