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Press release from Business Wire

Campbell Introduces Nearly Three Dozen New Soups and Sauces to America's Store Shelves

<p class='bwalignc'> <b>Focus on Innovation Drives Increased Product Development Pace</b> </p>

Thursday, September 15, 2011

Campbell Introduces Nearly Three Dozen New Soups and Sauces to America's Store Shelves08:30 EDT Thursday, September 15, 2011 CAMDEN, N.J. (Business Wire) -- Campbell Soup Company (NYSE: CPB) today announced that it will launch 35 new products this fall in its U.S. Soup and Simple Meals business — seven times the number of new items than were brought to market last year. Some of the new product highlights include: A variety of new Campbell's® soups, including five new Campbell's® Slow Kettle® Style soups created by Campbell chefs to be “better than homemade”; four new regionally-inspired Campbell's® Select Harvest®soups that tap the authentic flavors of places like New Orleans, New England and the Southwest; and eight new Campbell's® Healthy Request ® soups that provide heart-healthy alternatives for some of the most popular soup varieties in Campbell's condensed, Select Harvest and Chunky soup lines. For convenient, simple meal making, Campbell is launching two 50-ounce, family-size cans of Campbell's® Chunky™ soup, which make a perfect meal in only minutes when poured over mashed potatoes or rice; three new Swanson® Flavor Boost™ products that deliver a concentrated broth in easy-to-use packets for skillet dishes or stir fries; and two new unsalted Swanson stocks developed for people who want to add rich beef or chicken flavor without adding salt. In the Italian sauces category four unique Italian sauces will be introduced under the Wolfgang Puck® brand. The Prego®Italian sauce line will enter a new category with two pizza sauce offerings, and will also add a lower calorie Prego® Light Smart sauce. In the Mexican sauce category, two new Pace®Mexican saucesare being launched: Restaurant-Style salsa, a smoother blend than classic Chunky Salsa, and Salsa con Queso, a smooth cheese sauce that pours directly from the jar. “We have a renewed focus on innovation at Campbell, and the items we're launching this fall are just the start of our efforts to drive new and differentiated products across our soup and sauce portfolio,” said Sean Connolly, President, Campbell North America. “We are absolutely committed to meeting both the changing tastes of consumers with soups and sauces that feature bold flavors, wholesome ingredients, unique recipes and new packaging options.” Campbell products are available in grocery stores, mass retailers and club stores nationwide. For more information about Campbell's new soups and sauces, visit www.CampbellSoup.com. For the latest product nutrition information, visit www.CampbellWellness.com. About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's" and "V8." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com. Campbell Soup CompanyJohn Faulkner, 856-342-3738john_w_faulkner@campbellsoup.comorCampbell Soup CompanyJuli Mandel Sloves, 856-342-3717juli_mandel_sloves@campbellsoup.comorWeber ShandwickJilliann Smith, 312-988-2367jsmith2@webershandwick.com