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Press release from Business Wire

Tiffany & Co. to Open a Store in SoHo in 2012

<p class='bwalignc'> <span class='bwuline'><i><b>Jeweler to Return to Historic Neighborhood 175 Years After its Founding</b></i></span> </p>

Thursday, September 15, 2011

Tiffany & Co. to Open a Store in SoHo in 201213:18 EDT Thursday, September 15, 2011 NEW YORK (Business Wire) -- Tiffany & Co. (NYSE: TIF) today announced plans to open a store in New York's SoHo, in September 2012. The approximately 7,000-square-foot store will occupy a floor-through space that combines two locations—97 Greene Street and 106 Wooster Street—in the heart of the SoHo-Cast Iron Historic District. The 2012 opening corresponds to Tiffany's 175th anniversary of its founding on Lower Broadway, which was followed by a move to Broadway at Prince Street, in the 1850s. “Opening a store in the neighborhood where Charles Lewis Tiffany developed his growing enterprise is a wonderful way to celebrate our anniversary,” said Beth O. Canavan, executive vice president of Tiffany & Co. “Since we were last in SoHo, Tiffany has circled the globe, creating a style that is legendary. We're thrilled to return to build an elegant new store that is truly home to Tiffany's great heritage.” Tiffany's new SoHo store will be the jeweler's third location in New York City. Tiffany & Co. operates jewelry stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific, Japan and Europe and engages in direct selling through Internet, catalogue and business gift operations. For additional information, please visit tiffany.com or call the shareholder information line at 800-TIF-0110. TIFFANY, TIFFANY & CO. and T&CO. are trademarks of Tiffany and Company and its affiliates. Tiffany & Co.Linda Buckley, 212-277-5900linda.buckley@tiffany.comorCarson Glover, 212-277-5917carson.glover@tiffany.com