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Press release from Business Wire

Molson Coors Joins UN CEO Water Mandate Steering Committee

<p class='bwalignc'> <i>Company's director of water resources to serve as North American representative</i> </p>

Monday, September 19, 2011

Molson Coors Joins UN CEO Water Mandate Steering Committee08:00 EDT Monday, September 19, 2011 DENVER & MONTREAL (Business Wire) -- Molson Coors today announced Mike Glade, director of water resources for the company, has been selected to serve a two-year term as the North American representative on the Steering Committee of the United Nation's CEO Water Mandate. The Steering Committee of the Mandate oversees strategic, administrative and financial decisions in relation to the initiative. Launched in July 2007, the CEO Water Mandate is a unique public-private initiative designed to assist companies in the development, implementation and disclosure of water sustainability policies and practices. “Molson Coors is honored to have the opportunity to help guide and strengthen the CEO Water mandate by participating on the Mandate's Steering Committee,” said chief corporate responsibility officer, Bart Alexander. “Mike brings a broad range of experience, technical knowledge, and leadership in water stewardship, local community stakeholder engagement and championing global corporate water sustainability initiatives.” The Steering Committee is composed of ten corporate representatives and several special non-business advisors. The business representatives serve staggered two-year terms. The Secretariat selected candidates based on criteria including: demonstrated active participation in the Mandate, sectoral diversity and capacity to bring fresh ideas and innovation to the initiative. “Molson Coors has always believed that companies play a critical role in working with local water stakeholders to preserve sustainable watersheds,” said Glade. “As a beverage company, the mission of the CEO Water Mandate is fundamental to managing water risk and water impacts within our local markets, communities and supply chain. Toward that end, we have incorporated the six core elements of the Mandate and utilized them as a platform for our own internal global water strategy.” Molson Coors became a signatory to the CEO Water Mandate in 2008. In addition to a water strategy that targets a 15% reduction in water use by the end of 2012 (baseline year 2008), the company also advocates for active community engagement and education around water issues. Molson Coors has been instrumental in creating community forums to protect local watersheds in the US, UK and Canada. Through grower outreach, Molson Coors is also engaging its suppliers in analyzing and managing water risk. The company's annual Water Stewardship Month serves to educate and engage employees in sustainable water practices, both at work and at home. About Molson Coors Brewing Company Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; and in the U.K. and Ireland through Molson Coors UK. Molson Coors is listed on the Dow Jones Sustainability Index for North America. For more information on Molson Coors Brewing Company and our commitment to corporate responsibility, visit the company's Web site, http://molsoncoors.com/en/Responsibility.aspx. Additional resources: Video – “Why Water Matters to Us” Infographic – “Our Water Use: From Grain to Glass” Molson Coors Brewing CompanyColin Wheeler, 303-927-2443colin.wheeler@molsoncoors.comorMarie-Hélène Lagacé, 514-598-6966MarieHelene.lagace@molsoncoors.com