The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from Business Wire

PetSmart® Bewitches This Halloween Season

<p class='bwalignc'> <i>PetSmart leads the way for pet parents and their pets to celebrate this spooktacular holiday</i> </p>

Monday, September 19, 2011

PetSmart® Bewitches This Halloween Season07:00 EDT Monday, September 19, 2011 PHOENIX (Business Wire) -- The witching hour is upon us and families everywhere, including pets, are gearing up for ghoulishly good times this Halloween. A recent PetSmart survey shows that 17% of pet parents plan to dress their pet in this year's frightfully fun fashions. Martha Stewart(TM) Dracula Costume for Dogs (Photo: Business Wire) “In selecting costumes, our goal is to help pet parents and their pets fit into any Halloween celebration perfectly,” said Matt McAdam, vice president of merchandising for PetSmart. “From dressing like mom's little angel to styling a pet for a Twilight-themed costume party, PetSmart helps pet parents find stylish costumes to match the personality of the pet.” This year's selection of top Halloween costume picks exclusively at PetSmart stores and PetSmart.com for dogs and cats include: Dracula by Martha Stewart Pets™:Even if your dog doesn't bite, he can be a debonair vampire in this costume. The detachable velvety black cape with red satin lining will give him an aristocratic yet devious look. The body features a bow tie and an embroidered medal on the front. Witch by Martha Stewart Pets: Let your dog work her magic in this cute Halloween costume. The pointy black hat and stretch-fabric dress feature ghoulish green ribbons and ties. Add a broom, and you'll both be ready for the witching hour. Basketball Player by Top Paw™: Take it to the hoop this Halloween as your pet steals the show in this MVP-inspired costume. The adjustable hook and loop closure makes it easy to fit around your dog's neck. Bumble Bee by Top Paw: No pet should be without some buzz-worthy style this Halloween. Outfit your dog in this plush bee costume that's both cute and comfortable. Pumpkin by Top Paw:Your dog will embody the Halloween spirit in this all-time favorite. The plush fabric comes in a rich orange and is accented with a grinning jack-o-lantern and a hunter green leafy collar. Jesterby Whisker City™: Cats can grace any royal court and join in the Halloween fun in their very own costume – the colorful jester hat and collar. Pirate by Whisker City:Get your cat ready for the high seas in this pirate hat, embellished with a glittery skull and sword and feathery white fringe. Halloween costumes, toys and treats are available at PetSmart stores in the United States, Canada and Puerto Rico and online at www.PetSmart.com/Halloween. A “Monster Cute” Pet After choosing the perfect costume for their pets, pet parents can submit a picture to PetSmart's “Monster Cute Photo Contest” powered by Greenies® on PetSmart's Facebook page. Starting today, pet parents can upload a photo of their pet donning their Halloween best for a chance to appear in a 2012 PetSmart TV commercial. On Halloween, PetSmart will post the 25 finalists on Facebook, and final voting for the grand prize winner will begin and run through November 3, with PetSmart's Facebook fans being included in the voting process. The winner will be announced on November 11. The grand prize includes: Appearance in 2012 PetSmart TV commercial $1,000 Round-trip airfare to the commercial shoot for the pet, pet parent and guest One-year supply of Canine Greenies® Dental Chews or Feline Greenies® Dental Chews PetSmart is also giving away more than $7,000 in PetSmart gift cards and/or Greenies products to the category winners. In addition, each week a random winner will be selected and receive a $500 PetSmart gift card. No purchase is necessary to win. Official rules are available online. Have a Happy Howl-O-Ween Halloween extends to PetSmart stores with the annual Howl-O-Ween Costume Contest. On Saturday, October 22, from 3 p.m. to 5 p.m., pets can parade around in their devilishly cute digs in PetSmart stores across the United States, Canada and Puerto Rico. Three winners will be chosen in each store - first, second and third place - each receiving a voucher for a product including Greenies or Toy Shoppe® or Grreat Choice™ dog and cat toys. About PetSmart PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 48,000 associates and operates more than 1,197 pet stores in the United States, Canada and Puerto Rico, over 185 in-store PetSmart® PetsHotel® dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp SM day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization and the largest funder of animal welfare efforts in North America, has provided more than $134 million in grants and programs benefiting animal welfare organizations. Through its in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 4.5 million pets. Follow PetSmart on Twitter @PetSmartFind PetSmart on Facebook www.facebook.com/PetSmartSee PetSmart on YouTube: www.YouTube.com/PetSmart Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6865606&lang=en GolinHarris for PetSmartAnuradha Koli, 972-341-2578akoli@golinharris.comorPetSmart Media Line623-587-2177pr@ssg.petsmart.com