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Press release from Business Wire

Green Mountain Coffee Roasters Receives Humanitarian Of The Year Award

Tuesday, September 20, 2011

Green Mountain Coffee Roasters Receives Humanitarian Of The Year Award12:00 EDT Tuesday, September 20, 2011 ROCKLAND, Mass. (Business Wire) -- Medicines for Humanity (MFH), the non-profit international organization that is dedicated to reducing child mortality in impoverished communities worldwide, has honored Green Mountain Coffee Roasters, Inc. (GMCR) with its 2011 Humanitarian of the Year award. The presentation was made last night at a fundraising event held at the World Trade Center Seaport Hotel in Boston. When presenting the award, Medicines for Humanity Board member, Thomas M. O'Neill stated, “GMCR has established a global footprint of caring, and demonstrated proactive concern for the well being of the neediest children. In Rwanda, they seek out these children, and make sure they have life-saving healthcare services. They have shown the world how to use resources wisely to create enduring goodness.” Rick Peyser, GMCR's Director of Social Advocacy and Coffee Community Outreach, accepted the award on behalf of GMCR. In his acceptance speech, Mr. Peyser noted, “Green Mountain is honored to receive this recognition from Medicines for Humanity. We have focused on improving the quality of life for coffee farmers and their families at the household level in our coffee-growing communities. We are gratified to have a partner like Medicines for Humanity that wants to work in countries like Rwanda, where the need is the greatest.” GMCR has announced that the company will continue to help fund the MFH child survival projects in the Southern Province of Rwanda for an additional four years. “We are extremely grateful to GMCR for this additional commitment,” stated MFH Executive Director, Tim Bilodeau. “We have a program in place that is reaching the most vulnerable children and effectively reducing child mortality.” Mr. Peyser added, “We are delighted to expand our support of MFH's work in Rwanda, a country that produces very high quality coffee, yet is challenged with one of the highest rates of infant and child mortality in the coffee growing world.” Celebrating its 30th year in business, GMCR has been on a journey to create and sustain a values-driven company that views profit as a means to achieve a higher purpose. GMCR supports local and global communities by offsetting 100% of its greenhouse gas emissions, investing in sustainably grown coffee, and allocating at least five percent of its pre-tax profits to social and environmental projects. From its work to curb chronic food insecurity in coffee growing communities to its employee-led grant making efforts in local communities, GMCR works in pursuit of its stated purpose: to create the ultimate coffee experience in every life we touch, from tree to cup – transforming the way the world views business. Medicines for Humanity (MFH) is a 501(c)3 not-for-profit organization dedicated to reducing child mortality and improving child health in economically poor communities worldwide. Every day, more than 20,000 children die because they lack access to basic medicines and primary healthcare. MFH was founded in 1997 to provide direct and effective responses to this injustice. About Green Mountain Coffee Roasters, Inc. As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig Single-Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released. GMCR-C For more information about Medicines for Humanity and the Child Survival Projects:Kirk Ryan, 781-982-0274Kryan@medicinesforhumanity.orgorFor more information about Green Mountain Coffee Roasters, Inc. and its employee-led grant-making initiatives:GMCRSuzanne DuLong, 802-882-2100Suzanne.dulong@gmcr.com