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Press release from CNW Group

Amaya successfully launches 6/48 lottery in Kenya

Thursday, September 22, 2011

Amaya successfully launches 6/48 lottery in Kenya08:00 EDT Thursday, September 22, 2011MONTREAL, Sept. 22, 2011 /CNW/ - Amaya Gaming Group Inc. (TSX-V: AYA), an entertainment solutions provider for the regulated gaming industry, today announced the official launch of its Kwachu 6/48 Lottery in the Republic of Kenya.  The first weekly jackpot draw will be held on Saturday, September 24."We are very pleased to be able to expand our presence in Kenya with the launch of another public lottery," said David Baazov, President and Chief Executive Officer of Amaya Gaming Group.  "Our initial experience with an SMS lottery demonstrated that the people of Kenya are very receptive to this kind of offering."Amaya expects that the lottery will build on the brand awareness established in Kenya earlier this year with the successful operation of a 15-week Short Message Service (SMS) lottery campaign.  Please visit the official website for more information.About Amaya Gaming GroupAmaya is engaged in the design, development, manufacturing, distribution and sale of technology based gaming solutions for the regulated gaming industry worldwide. For more information please visit in regards to Forward-looking Statements  Certain statements included herein, including those that express management's expectations or estimates of our future performance constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward looking statements. Except as required by law, Amaya does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events."Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."For further information: David Baazov, President & CEO Amaya Gaming Group Inc. (514) 744-5114                        Jeff Codispodi TMX Equicom 416 815 0700 ext. 261