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Press release from Business Wire

Campbell Elevates Taste in the Soup Aisle with the Campbell's® Slow Kettle® Line of Premium Soups

<p class='bwalignc'> <b>Campbell Chefs Carefully Select Ingredients to Create Soups that are “Made with Patience, Not Preservatives™”</b> </p> <p class='bwalignc'> </p>

Thursday, September 29, 2011

Campbell Elevates Taste in the Soup Aisle with the Campbell's® Slow Kettle® Line of Premium Soups08:30 EDT Thursday, September 29, 2011 CAMDEN, N.J. (Business Wire) -- Campbell Soup Company (NYSE: CPB) today announced a new entry into the premium soup category with its line of Campbell's® Slow Kettle® Style soups. Campbell chefs combined distinctive ingredients like Asiago cheese, Baby Bella mushrooms and white beans and slowly simmered them, to create Slow Kettle Stylesoups to be “better than homemade.” These new premium soups represent five of the nearly three dozen new products Campbell is introducing in its U.S. Soup and Simple Meals business this fall. Campbell Soup Company is entering the premium soup category with its line of Campbell's(R) Slow Kettle(R) Style soups. Throughout a multi-year development process, Campbell chefs were provided with the opportunity to create exciting flavor combinations, such as Tuscan-Style Chicken and White Bean Soup with Asiago Cheese, Thyme & Rosemary, that deliver on the brand's promise that each soup has been "made with patience, not preservatives." (Photo: Campbell Soup Company) Throughout a multi-year development process, Campbell chefs were provided with the opportunity to create exciting flavor combinations that deliver on the brand's promise that each soup has been “made with patience, not preservatives.” The result is Campbell's Slow Kettle Style soups, which are unlike any others found in the soup aisle today. The five new Campbell's Slow Kettle Style varieties include: Tuscan-Style Chicken and White Bean Soup with Asiago Cheese, Thyme & Rosemary Tomato and Sweet Basil Bisque with Fresh Cream & Ground Red Pepper Burgundy Beef Stew with Baby Bella Mushrooms, Roasted Garlic & Rosemary Portobello Mushroom and Madeira Bisque with Shallots, Thyme & Sage Southwest-Style Chicken Chili with Black Beans & Sweet Corn “Although many brands have enjoyed success by offering premium products in categories like pasta and bread, the soup category has been slow to respond,” said Ed Carolan, Vice President and General Manager, Soup and Simple Meals, Campbell Soup Company. “We believe the time is right to introduce a premium line of soups that addresses this opportunity. As people continue to become more interested in gourmet foods, they are seeking out products that offer an ‘everyday premium' experience. We anticipate that the new Slow Kettle Style soups will provide the quality they are seeking.” Campbell's Slow Kettle Style soups are packaged in a clear plastic tub, which allows consumers to see the ingredients and are designed to appeal to higher-income shoppers who enjoy products with a more premium experience. The new soups are now available in the soup aisle at supermarkets and mass retailers nationwide for a suggested retail price of $3.99 per 15.5-ounce container. Campbell's Slow Kettle Style soups will be featured along with classic Campbell's Tomato and Chicken Noodle soups as part of the brand's $100 million “It's Amazing What Soup Can Do” advertising campaign. For more information about Campbell's Slow Kettle Stylesoups, visit: http://www.campbellsoup.com/Products/Slow-Kettle. About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's" and "V8." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50011344&lang=en Campbell Soup CompanyJohn Faulkner, 856-342-3738john_w_faulkner@campbellsoup.comorWeber ShandwickJilliann Smith, 312-988-2367jsmith2@webershandwick.com