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Press release from CNW Group

Molson Coors raises a glass to 225 years of brewing in Canada

Thursday, September 29, 2011

Molson Coors raises a glass to 225 years of brewing in Canada09:00 EDT Thursday, September 29, 2011Andrew and Geoff Molson to visit Western Canada and Maritimes to celebrate seven-generation successMONTREAL, Sept. 13, 2011 /CNW Telbec/ - This fall Molson Coors celebrates 225 years of brewing excellence. Canada's second oldest company, Molson Coors continues to be a leader in innovation and a cornerstone in bringing communities together, upholding the vision of its founder, John Molson. To mark the company's milestone, seventh generation Molson brothers, Geoff and Andrew Molson, will travel across Canada to visit with communities, employees and business partners."John Molson brewed his first barrel of ale in Montreal in 1786, with the belief that an 'honest brew makes its own friends'," says Andrew Molson, Chairman, Molson Coors Brewing Company. "Molson Coors still maintains that passion for producing great beer. Seven generations and 225 years later, Molson is an iconic Canadian brand, making good on John Molson's original declaration."While innovation has kept the company at the forefront of beer production, commitment to community has become engrained in Molson Coors' DNA. "We are all members of a larger community, which depends on everyone playing a part," John Molson said to his employees in 1825. Molson spearheaded the building of Montreal's first public hospital. He also owned and operated the country's first steamship line and helped fund the nation's first railway company.For the past two centuries Molson Coors has strived to uphold John Molson's legacy, with a continued commitment to community investment and employee volunteerism. The company has expanded its stake in corporate social responsibility with practices dedicated to environmental stewardship, including a global water strategy to promote sustainable water use, responsible sourcing principles and the promotion of responsible alcohol use."The growth of Molson Coors has as much to do with the making of great beer as it does with the people who are a part of it and the communities that we serve, always ensuring that we have a positive role to play in doing our part," says Geoff Molson. "We're proud to celebrate this milestone in our company's history with the communities that have contributed to our success over the last 225 years."The Molson family tour begins in Vancouver (Sept. 27-28), followed by Edmonton (Sept. 28), Calgary (Sept.29), Moncton (Oct. 4) and ends in St. John's (Oct. 5-6).About Molson Coors CanadaWith its roots dating from 1786, Molson Coors Canada is proudly celebrating its 225th anniversary this year. The Canadian division of Molson Coors Brewing Company is a global brewer with operations in Canada, the U.S., U.K. and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry, Rickard's and Molson M. Molson Coors Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft et Foster's Lager. Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including the boutique brewery Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner.HIGHLIGHTS OF MOLSON COORS 225-YEAR HISTORY1786 -John Molson founds his brewery in Montreal… over 80 years prior to the founding of Canada!1786 -"My beer has been universally well-liked beyond my most sanguine expectations. Cannot serve half my customers, and they are increasing every day." - John Molson.1788 - John Molson is among the first employers to pay his employees.1800 -Glass bottles are introduced at John Molson's brewery. A bottle of Molson costs 5 cents.1808 -John Molson introduces bottle deposits so that they can be refilled.1809 -Maiden voyage of first Canadian steamship, the Accommodation, built by John Molson.1816 -John Molson is elected to the Legislative Assembly in 1816 for a term of four years.1822 -John Molson spearheads the building of Montreal's first public hospital.1836 -Inauguration of the nation's first railway, largely funded by John Molson.1836 -Death of John Molson.1855 -The Molson Bank officially commences operations. It will grow to 125 branches and merge withBank of  Montreal in 1925.1890 -The installation of a refrigeration system in the brewery makes it possible to brew year-round.1907 -Molson beer production reaches 1 million gallons. It will double again within 2 years.1910 -Molson owns one truck for beer delivery. Horses are used to deliver beer year-round, through to 1947.1953 -The brewery produces 1,750,000 bottles of beer per day.1955 -Official opening of the Toronto brewery. The new brewery produces Molson's first lager, Crown & Anchor.1962 -Molson operates breweries from coast to coast.2005 -Molson merges with Coors Brewing Company of Colorado, another family-owned brewery.2007 -Opening of a new brewery in Moncton.2011 - Today, Molson Coors...is the second oldest company in Canada;is the oldest brewery in North America;is represented by the 7th generation of the Molson family, led by Andrew and Geoff Molson;is an iconic Canadian brand;has more than 3,000 employees in Canada and 14,500 worldwide;seven breweries across the country and 16 breweries worldwide;has more than 65 brands of beer in over 30 countries;… has been BREWING GREAT MOMENT FOR 225 YEARS !   Image with caption: "An original portrait of John Molson dated from 1811 (CNW Group/MOLSON COORS CANADA)". Image available at: http://photos.newswire.ca/images/download/20110929_C2594_PHOTO_EN_4007.jpgImage with caption: "Seventh generation Molson brothers, Geoff and Andrew, toast to Molson Coors' 225 years of brewing with employees at the Vancouver brewery. To mark the milestone, the brothers are on tour across Canada. The Western tour kicked off in Vancouver and ends today in Calgary. They visit Atlantic Canada next week (CNW Group/MOLSON COORS CANADA)". Image available at: http://photos.newswire.ca/images/download/20110929_C2594_PHOTO_EN_4008.jpgFor further information: Gina Kohn / Jess Rutledge Paradigm Public Relations 416.413.5189 / 416.413.5187 gkohn@paradigmpr.ca / JRutledge@paradigmpr.ca Source : Marie-Hélène Lagacé Molson Coors Canada