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Press release from Business Wire

Mattel “Toys” Rock Top Spot at 11th Annual FORTUNE Battle of the Corporate Bands

Monday, October 03, 2011

Mattel “Toys” Rock Top Spot at 11th Annual FORTUNE Battle of the Corporate Bands20:46 EDT Monday, October 03, 2011 EL SEGUNDO, Calif. (Business Wire) -- Mattel's all-employee rock and roll band, “The Toys,” took center stage at the 11th Annual FORTUNE Battle of the Corporate Bands Saturday taking third place within the "Best Corporate Band" category. This epic battle of corporate bands took place at the Rock and Roll Hall of Fame and Museum in Cleveland, Ohio, presented by the National Association of Music Merchants (NAMM). Mattel's all-employee band, The Toys, know how to play and take third place in the 11th annual FORTUNE Battle of the Corporate Bands. (Photo: Business Wire) “The Toys performance represented the fun and playful culture that's genuinely unique to Mattel,” said Tim Kilpin, executive vice president of Mattel Brands and founding member of The Toys. “It truly was an orchestrated team effort and the band rallied together to put on a spectacular show we're proud of – and none of us will ever forget this amazing experience.” With an energy-infused set list that included smash hit songs “Kids in America,” “We Got the Beat” and “The Boys of Summer,” The Toys rocked the limelight with punchy lyrics, expert showmanship and pronounced passion. The Toys battled against seven corporate bands to compete for a coveted spot on FORTUNE's “Best Corporate Band” list. “We played against the very best corporate bands in America and had the time of our lives,” said Ned Ward, director of entertainment development at Mattel and founding member of The Toys. “Our dreams became reality playing onstage at the Rock and Roll Hall of Fame in front of family, fans and fellow rockers, not to mention a mind-blowing panel of judges.” All members of The Toys played the fearless showdown with Tim Kilpin on keyboard (executive vice president of Mattel brands), Ned Ward on guitar (director of entertainment development), Felix Holst rocking the bass (vice president of design for the wheels group), Johanna Kent with vocals (director of human resources), Michael Heralda strumming the strings on guitar (staff designer) and Stephen Hallaian (senior engineer in electronics) drumming up a storm on percussion. About The Toys With deep musical roots that capture the soul of play, The Toys are a talented crew of Mattel employees who are also musicians, dreamers and hard rockers. Formed more than a decade ago, the group has played numerous venues throughout Southern California, has attracted new musical talent and has become the ultimate jam-band for celebrating fun, family and the spirit of play! About Mattel, Inc. As the worldwide leader in play, the Mattel family comprises such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, American Girl® and Fisher-Price® brands, which includes Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fourth year in a row, and was also ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 31,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play." Follow Mattel on Facebook at http://www.facebook.com/mattel and Twitter at http://www.twitter.com/mattel. MAT-corp Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50016710&lang=en Mattel Brands PRBret Ingraham, 310-252-6396Bret.ingraham@mattel.com@MattelNews