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Press release from Business Wire

Celebrate Halloween in High Style with Costumes from Disguise®

<p class='bwalignc'> <i>From Hunky Marvel Super Heroes and Favorite Disney Characters</i> <i>to the Alternative Line of Halloween 2 Go Tees,</i> <i>There is a Disguise Halloween Costume for Everyone</i> </p>

Tuesday, October 04, 2011

Celebrate Halloween in High Style with Costumes from Disguise®06:30 EDT Tuesday, October 04, 2011 MALIBU, Calif. (Business Wire) -- Halloween isn't just for kids anymore! Over the past decade, Halloween has seen a strong increase in the number of adults who celebrate the holiday. Leading U.S. costume company Disguise®, a division of JAKKS Pacific, Inc. (Nasdaq: JAKK), offers budget-friendly, quality costumes and accessories featuring trend-setting designs and today's most popular characters for every member of the family. Leading U.S. costume company Disguise(R), a division of JAKKS Pacific, Inc. (Nasdaq: JAKK), offers budget-friendly, quality Halloween costumes and accessories featuring trend-setting designs and today's most popular characters for every member of the family. (Photo: Business Wire) “Disguise is excited to outfit families this year with our new line of fashionable, fun and functional Halloween costumes,” says Joe Anton, President of Disguise, Inc. “This season, we will see more people than ever let loose and take on other personas that let them be sassy, spooky, and silly or transform into their favorite super hero character. From kids and teens to young adults and parents, a Disguise costume will fit every age, size and budget.” Highlights from the Disguise 2011 Halloween costumes and accessories line-up include: Super Heroes from the Marvel Universe, including Captain America, Thor, Hulk, Spider-Man, Iron Man, Wolverine and sassy Women of Marvel costumes such as Emma Frost and Spider-Girl. Favorite Disney characters come alive with costumes based on Pirates of the Caribbean, TRON: Legacy, Toy Story 3, Cars 2, Tangled, The Lion King, Disney Princess, Disney Fairies, Winnie the Pooh infant and toddler costumes, and many more. Kids and adults can dress as their favorite movie heroes and villains from Real Steel, Transformers, Power Rangers and Teenage Mutant Ninja Turtles. Soft, safe and easy-to-wear costumes for infants and toddlers include adorable characters from Sesame Street, Care Bears, Chuck and Friends, My Little Pony, Thomas the Tank and more. Clive Barker's Dark Bazaar costumes and D/Composed headwear bring out the spooky side while Fabulous Flirts takes popular licensed characters and turns them sassy for the trendy and fashion conscious woman that wants a fresh and fashionable look for Halloween. H2Go™ (Halloween to Go) is a new line of Halloween costume kits and accessories for consumers on-the-go or for busy parents who still want to participate in Halloween with their children. The H2Go™ collection offers a variety of popular licensed t-shirts with coordinating accessories, a selection of licensed vacu-form masks and costume kits. H2Go provides an easy, ‘alternative' way to dress-up for Halloween! For more information on the entire 2011 Disguise Halloween line-up, visit www.Disguise.com. For tips on finding the perfect disguise, become a fan of Disguise on Facebook at www.Facebook.com/DisguiseHalloween. About Marvel Entertainment Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com. About Disguise, Inc Disguise, Inc., a division of JAKKS Pacific, Inc., is a leading fashion-driven design company in the global Halloween costume business. Disguise is best known in the industry for its innovative and trend-setting designs, partnering with top studios including, Marvel, Hasbro and Sesame Workshop to annually bring millions of proprietary and licensed character-driven costumes to the American market. For further information, visit www.disguise.com. Halloween is not complete without a great Disguise®.About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including, Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. www.jakks.com This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2011 JAKKS Pacific, Inc. All rights reserved. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50015821&lang=en JAKKS Pacific, Inc.Anne-Marie Feliciano, 310-455-6245anne-marief@jakks.net