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Press release from CNW Group

Indigo sweetens rewards member benefits with launch of Free wi-fi powered by Bell

Tuesday, October 04, 2011

Indigo sweetens rewards member benefits with launch of Free wi-fi powered by Bell07:00 EDT Tuesday, October 04, 2011TORONTO, Oct. 4, 2011 /CNW/ - This fall Indigo Books & Music Inc. turns on free wi-fi for its rewards members offering another example of their ongoing commitment to provide best in class customer service and experiences that enrich the lives of their customers.  After October 7th, unlimited Indigo wi-fi powered by Bell will become available for free to plum rewards and irewards members, as well as Bell Mobility customers, at all Indigo and Chapters stores across the country. With their wi-fi enabled smartphone, tablet or laptop, members will be able to do more of what they enjoy in-store or online at their favourite Indigo or Chapters store - read, browse, connect with friends, and shop.Embraced as social hubs in the community, Indigo and Chapters stores offer comfortable and relaxing destinations to connect with like-minded booklovers, join a book club or meet a favourite author. Now, with Indigo wi-fi powered by Bell, plum rewards members and irewards members can enhance the experience they already enjoy at their favourite Indigo or Chapters store. When logging into Indigo's free wi-fi service, non-members can join plum rewards for free to gain access to this new member benefit."Indigo rewards programs provide our members with great value," notes Jennifer Hale, Vice President, Customer Loyalty, Indigo Books & Music Inc. "Free wi-fi for both irewards and plum rewards members provides added convenience to go along with the personalized recommendations, rewards, offers and unique experiences that customers already enjoy with their memberships."Indigo's loyalty programs help shoppers discover products that match their interests and passions while rewarding and recognizing their purchases too. Indigo's irewards program offers a 10% discount on books and a 5% discount on many other products for an annual fee of $35. Plum rewards members join for free and collect points on virtually every in-store purchase including books, the all new selection of gourmet and home décor items— designed in house and exclusive to Indigo - as well as a vast array of kids toys and books that make Indigo Canada's largest specialty toy retailer and the first kids toy retailer to be Parent Tested, Parent Approved. Reward members can access personal recommendations and offers at in-store kiosks and now with free Indigo wi-fi, online too.For more information about the rewards and benefits awaiting booklovers in-store at Indigo and Chapters, please visit Indigo Books & Music Inc. With books always at our heart and soul, at Indigo we are about telling stories and creating experiences. Indigo is Canada's largest purveyor of ideas and inspiration to enrich your life, with books, specialty toys, gifts and lifestyle enhancing products that affordably offer intrinsic quality, beauty and timeless design. Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online division,, features books, eBooks, toys, music and DVDs, and hosts the award winning Indigo Online Community.For further information: Lisa Huie Manager, Public Relations Indigo Books & Music Inc. 416-646-8926