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Press release from Business Wire

JAKKS Pacific Celebrates Generations of Cabbage Patch Kids Adoptive Parents with the ‘Connecting Generations' Campaign

<p class='bwalignc'> <i>New Cabbage Patch Kids Fashionality™ Line Introduces a New Generation to the Loveable Cabbage Patch Kids</i> </p>

Monday, October 10, 2011

JAKKS Pacific Celebrates Generations of Cabbage Patch Kids Adoptive Parents with the ‘Connecting Generations' Campaign06:30 EDT Monday, October 10, 2011 MALIBU, Calif. (Business Wire) -- JAKKS Pacific, Inc. (Nasdaq: JAKK) and Cabbage Patch Kids property owner Original Appalachian Artworks Inc. celebrate generations of adoptive Cabbage Patch Kids parents with the Cabbage Patch Kids' Connecting Generations campaign, which makes creating a family tree fun and interactive, connects generations of adoptive Cabbage Patch Kids parents, and continues the rich tradition of adopting lovable Cabbage Patch Kids with JAKKS Pacific's new Cabbage Patch Kids Fashionality™ line. JAKKS Pacific's (Nasdaq: JAKK) new Cabbage Patch Kids Fashionality line is just like Mom's Cabbage Patch Kid but with contemporary fashions and personalities that appeal to today's kids. Now parents and grandparents can share the joy of adopting a Cabbage Patch Kid with their little ones with JAKKS' new crop of Cabbage Patch Kids that is now available at major retailers nationwide. (Photo: Business Wire) “The Cabbage Patch Kids Connecting Generations campaign and our new Cabbage Patch Kids Fashionality line is a wonderful way for generations of family members to connect with each other,” said Jennifer Caveza, Senior Vice President of Marketing, JAKKS Pacific, Inc. “The Cabbage Patch Kids Fashionality™ line is just like Mom's Cabbage Patch Kid but with contemporary fashions and personalities that appeal to today's kids. Now parents and grandparents can share the joy of adopting a Cabbage Patch Kid with their little ones with our new crop of Cabbage Patch Kids and together go online to create their own Cabbage Patch Kid family tree.” Deeply rooted in popular culture throughout several generations, over 124 million Cabbage Patch Kids have been ‘adopted' to date. Now families can come together and discuss their roots by building their Cabbage Patch Kids family tree on www.cabbagepatchkids.com. In addition, families can enter the “Family Reunion Sweepstakes” to register to win a family reunion for up to 12 of their family members at BabyLand General® Hospital, the home of the Cabbage Patch Kids in the beautiful Northeast Georgia Mountains. The winner will tour the grounds, witness a “live” birth of a Cabbage Patch Kid and enjoy a magical, Cabbage Patch Kid-themed party with their family! The “Family Reunion Sweepstakes” ends December 31, 2011 and the winner will be announced no later than April 2012. For more information, visit www.cabbagepatchkids.com. “The Cabbage Patch Kids have been around for decades resulting in generations of grandparents, parents and children connecting through a shared love of the adorable, nostalgic Cabbage Patch Kids,” Della Tolhurst, President, Original Appalachian Artworks, stated. “We are excited to work with JAKKS Pacific on the Connecting Generations campaign and to literally connect generations by bringing the ‘Family Reunion Sweepstakes' winner and their guests together for a fabulous time at BabyLand General® Hospital.” JAKKS' new crop of one-of-a-kind Cabbage Patch Kids Fashionality™ stand 14” tall with beautiful silky hair. These ‘Kids each feature a different Fashionality™ style that little girls and boys can relate to! Twelve unique personalities will appeal to kids today from ‘prepsters' and ‘skateboarders', to ‘girly girls' and ‘artsy' girls. There's a style for every personality! Just like Mom's Cabbage Patch Kid, each ‘Kid comes with a one-of-a-kind name, Birth Certificate® and an Adoption Paper®, as a bonus you will receive a unique code to download the heart warming Cabbage Patch Kids video “The New Kid”. (SRP $34.99) Ages 3+ The new crop of Cabbage Patch Kids from JAKKS Pacific is now available at retailers nationwide. Follow us on Facebook at www.facebook.com/CPKtoys.com. About Original Appalachian Artworks, Inc. Original Appalachian Artworks, Inc. (OAA) owner of the Cabbage Patch Kids brand, was founded in 1978 by Cabbage Patch Kids creator Xavier Roberts. It is a privately held corporation located in Cleveland, Georgia. Headquarters to the world famous Cabbage Patch Kids brand, this small mountain community just north of Atlanta is now home to the newly built BabyLand General® Hospital, a 70,000 sq. ft., Southern Style home. Investing in the future of the artist's hometown and its people, OAA also manages a wide range of other projects while continuing to deliver hand-stitched, one-of-a-kind, soft-sculpture Cabbage Patch Kids. www.cabbagepatchkids.com • @cpkusa • Cabbage Patch Kids Fan Page. ©2011 OAA Inc., All Rights Reserved. About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Pokémon® and Cabbage Patch Kids®. www.jakks.com This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2011 JAKKS Pacific, Inc. All rights reserved. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50022745&lang=en JAKKS Pacific, Inc.Anne-Marie Feliciano, 310-455-6245anne-marief@jakks.netorOriginal Appalachian Artworks, Inc.Margaret McLean, 706-865-2171Margaret.McLean@cabbagepatchkids.com