The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from Business Wire

GameStop Helps You Get Battle Ready for Battlefield 3

Tuesday, October 11, 2011

GameStop Helps You Get Battle Ready for Battlefield 310:37 EDT Tuesday, October 11, 2011 GRAPEVINE, Texas (Business Wire) -- Gamers everywhere will be joining the front lines on Oct. 25 when Battlefield 3™, the highly anticipated first-person shooter from Electronic Arts Inc., launches. GameStop (NYSE: GME) stores nationwide will open at 10:00 p.m. local time to help fans get battle ready with first-to-play opportunities on Battlefield 3, game-themed contests and more. Visit for participating locations. PC gamers that want to get into the action right away can pre-purchase the digital PC version of Battlefield 3 in GameStop stores nationwide or online at and download on launch day – without having to leave the house! And if that's not enough motivation, customers that purchase the digital PC version at GameStop between Oct. 10 and Oct. 24 get a $10 gift card for use on a future purchase. GameStop® PowerUp Rewards™ members also score double points on all digital PC games, including Battlefield 3. Bob McKenzie, SVP of merchandising at GameStop, thinks the retailer is ready for this epic launch. “Battlefield 3 is shaping up to be one of our top launches of all time. With GameStop-exclusive offers, widespread midnight openings and rich digital PC offers, we expect a lot of excitement from customers at the Oct. 25 launch.” GameStop Exclusive Offers Pre-order Battlefield 3 now at GameStop stores nationwide or online at and get the Physical Warfare Pack complete with: DAO-12 Shotgun Flash Suppressor Type 88 LMG Flachette Ammo Offer available while supplies last. Bonus Limited Edition Content Pre-Order Battlefield 3 and be upgraded to the Limited Edition at no additional cost. The Battlefield 3 Limited Edition includes the Back to Karkand Expansion Pack, a $15 value, featuring: Four Legendary maps from Battlefield 2 re-imagined with Frostbite 2 technology Classic Battlefield 2 weapons and vehicles Additional Battlefield 3 Offers at GameStop GameStop PowerUp Rewards members get double points when they pay in full by Oct. 16. In addition, all GameStop customers can get it for less, and pay it off faster, with a 30% trade bonus on any game traded toward the pre-order and purchase of Battlefield 3. Visit for more details. Battlefield 3 Facebook Sweepstakes Visit a GameStop store near you between now and Dec. 4 and check in on Facebook for a chance to win $100,000! NO PURCHASE NECESSARY. Visit for official rules and complete details. About Battlefield 3Battlefield 3, developed by DICE in Stockholm, Sweden, is one of the most anticipated games of 2011, having already earned more than 50 awards including ‘Best Action Game' and ‘Best Online Multiplayer Game.' Critics praise the game for its intense gameplay experience, powered by the Frostbite™ 2 state-of-the-art game engine that delivers superior performance in character animation, visual rendering, audio and physical destruction. The first digital expansion pack for Battlefield 3, Back to Karkand,pays tribute to Battlefield fans by featuring four highly celebrated maps from Battlefield 2, including Strike at Karkand, Gulf of Oman and the Sharqi Peninsula,each now boldly re-mastered using Frostbite 2. Completing the package are classic Battlefield 2 weapons and vehicles, unique rewards, new achievements/trophies, and more. For the latest news on Battlefield please visit or follow the game on Twitter at About GameStop Corp. GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,582 company-operated stores in 17 countries worldwide and online at The network also includes:, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ and find GameStop on Facebook @ Larine NixonCorporate CommunicationsGameStop Corp.Ph: (817) 722-7579LarineNixon@GameStop.comorKelly EkinsSenior PR ManagerEA Games LabelPh: (514)