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Press release from Marketwire

Canadian Oil Sands Limited Expands Oil Sands Outreach Program

Former head of oil sands industry association to lead

Tuesday, October 11, 2011

Canadian Oil Sands Limited Expands Oil Sands Outreach Program14:55 EDT Tuesday, October 11, 2011CALGARY, ALBERTA--(Marketwire - Oct. 11, 2011) - Canadian Oil Sands Limited (TSX:COS) (COS) today announced the appointment of Mr. Donald Thompson as Executive Advisor, Sustainability and Oil Sands Outreach. Mr. Thompson will engage the public in an open dialogue about the challenges and opportunities associated with responsible oil sands development. This will include discussing Syncrude Canada Ltd.'s (Syncrude) commitment to sustainable development at its oil sands project. Mr. Thompson will also act as an advisor to COS, focusing on continued improvement in environmental performance at Syncrude. "Syncrude has demonstrated industry-leading performance in the areas of water management, land reclamation and protection of air quality," said Marcel Coutu, President and Chief Executive Officer of COS. "It's a story that should be heard and as the largest owner in the Syncrude project, we recognize the importance of helping our stakeholders understand our business, Syncrude's record of performance and its future objectives." Coutu says it is important people have access to facts and information to help them make sound decisions about Canada's energy future, and says Mr. Thompson, having been a part of significant technological advancements made during his 30-year career at Syncrude, has the necessary experience to speak knowledgeably about the industry. "As well, in my view there is no one more passionate than Don about telling the story of the work being done to develop oil sands responsibly," added Coutu.Mr. Thompson was most recently president of the Oil Sands Developers Group (OSDG). While with OSDG he spoke to audiences across Canada, the United States and Europe about the oil sands industry and established strong working relationships with business, industry and government leaders within Canada and internationally. "I share Mr. Coutu's view that the oil sands are a national treasure, and feel a personal obligation to share my experience as a veteran of the industry. We owe it to current and future generations to have a robust discussion about the role oil sands can play in meeting global energy needs while balancing economic and environmental concerns," said Thompson. Canadian Oil Sands Limited holds a 36.74 per cent working interest in the Syncrude joint venture, providing a pure investment opportunity in Syncrude's crude oil producing assets. Syncrude is a major producer of light, sweet, synthetic crude oil with current productive capacity of 350,000 barrels per day, a high-quality, long-life resource base and plans to expand production. Shares Listed - Symbol: COSToronto Stock ExchangeFOR FURTHER INFORMATION PLEASE CONTACT: Siren FisekciCanadian Oil Sands LimitedVP, Investor & Corporate Relations(403) 218-6228invest@cdnoilsands.comwww.cdnoilsands.com