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Press release from CNW Group

The Brick Teams Up with Habitat for Humanity Canada

Wednesday, October 12, 2011

The Brick Teams Up with Habitat for Humanity Canada05:55 EDT Wednesday, October 12, 2011NOT FOR DISTRIBUTION THROUGH U.S. NEWS WIRE SERVICES OR DISSEMINATION IN THE U.S"Brick by Brick: Building Homes. Building Hope."EDMONTON, Oct. 12, 2011 /CNW/ - The Brick Ltd. (TSX: BRK) (the "Brick Group") is pleased to team up with Habitat for Humanity Canada to build its first home in one community in Canada.The Brick will be providing one home sponsorship to a Habitat for Humanity affiliate to be named in a nationwide online vote.  From October 11 - November 3, 2011, the Canadian public will be invited to vote for the Canadian community where they would like to see The Brick build its first Habitat for Humanity home by visiting www.facebook.com/thebrick.  The Brick serves customers and employs staff in 50 of the 72 communities where Habitat for Humanity affiliates operate across Canada."Through our support of Habitat for Humanity we are demonstrating our Company's commitment to being a leader in the communities where we operate", commented Bill Gregson, President & CEO of The Brick, "this sponsorship presents an opportunity to make a contribution that has a lasting impact and enables our employees to make a difference in the lives of others"."We are very excited to work together with The Brick," said Stewart Hardacre, President and CEO of Habitat for Humanity Canada. "Through their generous support, The Brick is providing tangible support to help Habitat for Humanity Canada build safer, stronger, and more sustainable communities across the country. We are proud that together with The Brick, we will be able to build more affordable housing for more low-income families living in housing need."About Habitat for Humanity CanadaHabitat for Humanity Canada (HFHC) is a national, non-profit organization working towards a world where everyone has a safe and decent place to live. Their mission is to mobilize volunteers and community partners in building affordable housing and promoting homeownership as a means to breaking the cycle of poverty. With the help of over 50,000 volunteers every year, HFHC's 72 affiliates nationwide have provided over 2,000 Canadian families with safe, decent and affordable housing. HFHC is a member of Habitat for Humanity International, which has built, rehabilitated, repaired or improved more than 500,000 houses worldwide. For more information on HFHC, please visit www.habitat.ca.About the Brick GroupThe Brick Group, together with its subsidiaries, is one of Canada's largest volume retailers of household furniture, mattresses, appliances and home electronics, operating under five banners: The Brick, United Furniture Warehouse, The Brick Superstore, The Brick Mattress Store, and Urban Brick. In addition, through its corporate sales division, the Brick Group services the subdivision, condominium, hospitality and high-rise builder market. The Brick Group's retail operations are located in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, Prince Edward Island, Nova Scotia, New Brunswick, Northwest Territories and Yukon. www.thebrick.comFor further information: Bill Gregson        Greg Nakonechny President and CEO        Vice President, Legal and Corporate Secretary The Brick Group            The Brick Group (780) 930-6300             (780) 930-6300 investor@thebrick.com           investor@thebrick.com