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Press release from Business Wire

Tiffany & Co. Creates Fine Jewelry for Baz Luhrmann's The Great Gatsby

Thursday, October 13, 2011

Tiffany & Co. Creates Fine Jewelry for Baz Luhrmann's The Great Gatsby10:05 EDT Thursday, October 13, 2011 NEW YORK (Business Wire) -- Tiffany & Co. today announced a partnership with Warner Bros. Pictures and Bazmark to be the fine jeweler for Baz Luhrmann's The Great Gatsby,based on F. Scott Fitzgerald's 1925 literary classic. Tiffany designed jewels specifically for the film, a tale of passion that unfolds during the Jazz Age. Now, as then, Tiffany is the world's diamond authority. Working with the film's Academy Award-nominated director Baz Luhrmann and costume and production designer Catherine Martin, Tiffany has created an extraordinary collection of platinum-set diamonds and lustrous pearls that complement the period clothes. Together the opulent clothes and jewelry give the actors a true sense of the high life as celebrated by their characters at penthouse parties and summer soirées at grand estates. As America's first great jeweler, Tiffany & Co. defined the glamour of this fabled era. Tiffany diamonds in jewels of dazzling beauty and sensuous motion symbolized the unbridled optimism that swept the country. The chosen adornments for the period's light, shimmering gowns, these brilliant gems glittered amid the music and the revelry and the flow of champagne. “This collaboration is a natural for us,” said Jon King, executive vice president of Tiffany & Co. “Tiffany is America's premier jeweler. Our archives contain spectacular jewels from the 1920s that are the basis of the one-of-a-kind designs we have created for this iconic American story.” “Tiffany & Co seemed the perfect fit for the jewelry of The Great Gatsby not only because F. Scott Fitzgerald himself was a customer but also because Louis Comfort Tiffany, the brand's first Design Director, mixed in the actual Long Island circles described in the novel,” said costume and production designer Catherine Martin. “The Tiffany & Co Archives have proven to be an invaluable resource in looking back at this Golden Era of affluence and fine jewelry and the continuing tradition of excellence and exquisite craftsmanship has allowed us to both create and recreate pieces that we hope will do justice to this extraordinary novel.” In addition to the jewelry, the interior of Jay Gatsby's home in the film gleams with china and sterling silver flatware and other accessories by Tiffany & Co. About “The Great Gatsby” Oscarnominee Baz Luhrmann directs the film in 3D from a screenplay co-written with frequent collaborator Craig Pearce, based on F. Scott Fitzgerald's book. The film stars Academy Award nominee Leonardo DiCaprio in the title role, with Tobey Maguire, Carey Mulligan, Joel Edgerton, Isla Fisher, Jason Clarke, Elizabeth Debicki and Amitabh Bachchan also starring. Luhrmann also produces, along with Catherine Martin, Lucy Fisher, Academy Award winner Douglas Wick and Catherine Knapman. The executive producers are Academy Award winner Barrie M. Osborne and Bruce Berman. In addition to producing, two-time Academy Award-winning production and costume designer Catherine Martin also designs for the film. “The Great Gatsby” will be distributed in 3D and 2D by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures. TIFFANY, TIFFANY & CO. and T&CO. are trademarks of Tiffany and Company and its affiliates. Tiffany & Co.Linda Buckley, 212-277-5900Linda.Buckley@tiffany.comorCarson Glover,