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Press release from Business Wire

Fishery Products International Embraces More Sustainable Packaging

<p class='bwalignc'> <i>Leading broad line seafood company now using 100 percent recyclable “kraft” cartons</i> </p>

Thursday, October 13, 2011

Fishery Products International Embraces More Sustainable Packaging14:00 EDT Thursday, October 13, 2011 DANVERS, Mass. (Business Wire) -- Fishery Products International, the leading US broad line foodservice seafood provider, today announced that it has converted its corrugated case masters to “kraft” sustainable packaging made from 100% recycled fibers. As part of FPI's commitment to conducting business sustainably, the company has completely converted its packaging for U.S.-produced items, and is in the process of completing the conversion for items produced overseas. Jim LaBelle, FPI's vice president of marketing, noted that the transition to more sustainable packaging is in keeping with FPI's new positioning of We Sea What's Next™, which was recently introduced along with FPI's newly designed website. “As an industry leader, we can play a major role in moving the seafood category towards a more sustainable future,” LaBelle said. “This packaging transition underscores FPI's commitment to sustainability, whether it be the sourcing of raw materials or the sustainability of our packaging.” The transition from traditional “white” paper packaging to the new kraft master cartons ensures that FPI's packaging is made of 100 percent recycled fibers that have been sorted and processed to remove any contaminants or metals. In addition, the pre-printed signature combination of FPI's traditional logo and the accompanying blue banner have been printed using water-based, metal-free inks. The new materials do not change the structural integrity of the packaging. The new sustainable packaging is produced through a partnership of three companies based in Nova Scotia: Maritime Paper Products Ltd., a manufacturer of sustainable packaging; Scotia Recycling, which reclaims used cartons and recycles them; Minas Basin, a paper mill that through a re-pulping process makes 100 percent recycled linerboard. The new FPI packaging carries the Eco-Advance Certification logo, indicating that the packaging is made from 100 percent recyclable materials. FPI is a division of High Liner Foods (USA) Inc. For more information about High Liner's sustainability efforts, visit www.highlinersustainability.com. For more information about FPI, visit www.fisheryproducts.com. About Fishery Products International Fishery Products International, (FPI), is a leading provider of quality seafood in the foodservice market, offering an exceptionally broad portfolio of on-trend and in-demand seafood solutions to America's largest restaurant chains, national distributors and regional specialists under the FPI, Viking, and Mirabel brands. Fishery Products International is a division of High Liner Foods (USA), Inc., the U.S. subsidiary of High Liner Foods Inc., a leading North American processor and marketer of prepared, value-added frozen seafood. High Liner's branded products are sold throughout the United States, Canada and Mexico under the High Liner®, Fisher Boy®, Mirabel® and Sea Cuisine™ labels, and are available in most grocery and club stores. The Company also sells its High Liner®, FPI® and Mirabel® food service products to restaurants and institutions, and is a major supplier of private label seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company. Its common shares trade under the symbol HLF and its Non-Voting Equity Shares trade under the symbol HLF.A on the Toronto Stock Exchange. For more information about FPI, please visit www.fisheryproducts.com. Matter Communications for High Liner Foods (USA), Inc.Erik Arvidson, 978-499-9250 x320HighLiner@matternow.comwww.matternow.com