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Press release from Marketwire

Superior Plus Announces the Appointment of Luc Desjardins as President and Chief Executive Officer

Thursday, October 13, 2011

Superior Plus Announces the Appointment of Luc Desjardins as President and Chief Executive Officer18:03 EDT Thursday, October 13, 2011CALGARY, ALBERTA--(Marketwire - Oct. 13, 2011) - Superior Plus Corp. (TSX:SPB) ("Superior") is pleased to announce the appointment of Luc Desjardins as President and Chief Executive Officer. Mr. Desjardins will assume the Chief Executive Officer responsibilities from Grant Billing who will continue as non-executive Chairman. Mr. Desjardins is expected to commence his new role on November 14, 2011 and will be appointed a member of the Board of Directors at that time.Mr. Desjardins's business experience covers a wide array of industries. Currently, Mr. Desjardins is a partner in Sterling Group, a private equity firm, located in Houston, Texas. During the last 3 years at Sterling Group, Mr. Desjardins has helped the group make acquisitions and implement significant operational improvements in many of their businesses. Prior to joining Sterling Group, Mr. Desjardins was Chief Operating Officer of Transcontinental Inc. from 2000 to 2004 and Chief Executive Officer from 2004 to 2008. Mr. Desjardins improved all of Transcontinental's business segments, demonstrating continuous performance advances and growth in results during his tenure."The Board of Directors is very pleased to have Mr. Desjardins join our company as President and Chief Executive Officer", commented Grant Billing. "Mr. Desjardins brings a wealth of experience in many different companies including his recent leadership at Sterling Group as well as his public company CEO experience at Transcontinental. These past successes make him ideally qualified to help achieve the full potential of the Superior Plus group of businesses".Forward Looking InformationCertain information included in this Press Release is forward-looking, within the meaning of applicable Canadian securities laws. Much of this information can be identified by looking for words such as "believe", "expects", "expected", "will", "intends", "projects", "anticipates", "estimates", "continues" or similar words. Superior believes the expectations reflected in such forward-looking information are reasonable but no assurance can be given that these expectations will prove to be correct and such forward-looking statements should not be unduly relied upon. Forward-looking information is not a guarantee of future performance and involves a number of risks and uncertainties. Any forward-looking information is made as of the date hereof and, except as required by law Superior does not undertake any obligation to publicly update or revise such information to reflect new information, subsequent or otherwise.FOR FURTHER INFORMATION PLEASE CONTACT: Grant BillingSuperior Plus Corp.Chairman and Chief Executive Officer(403) 218-2950 or Toll Free: 1-866-490-PLUS (7587)(403) 218-2973 (FAX)www.superiorplus.com