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Press release from CNW Group

Amaya launches Kenya's only regulated online gaming website

Thursday, October 13, 2011

Amaya launches Kenya's only regulated online gaming website09:00 EDT Thursday, October 13, 2011MONTREAL, Oct. 13, 2011 /CNW/ - Amaya Gaming Group Inc. (TSX.V: AYA), an entertainment solutions provider for the regulated gaming industry, has successfully launched an online gaming website in the Republic of Kenya.  Accessible to Kenyan residents at www.BetKenya.com, the site is the centrepiece of Amaya's agreement with the Betting Control and Licensing Board of Kenya (BCLB) to operate online gaming in the country.BetKenya.com currently offers dozens of gaming options including slots, table games, instant games, poker and other card games, with additional content to be added in the coming months. All content is provided by Chartwell, a company acquired by Amaya earlier this year. Kenyan internet users attempting to access unregulated gaming websites, both domestic and foreign-based, will soon be redirected to BetKenya.com.  Usage of the site will be monitored by the BCLB as it evaluates the merits, potential and prevalence of online gaming."BetKenya will provide the Kenyan government with a new source of revenue and a new capability to oversee online gaming activities in the country, while still allowing its residents to enjoy a world-class gaming experience," said David Baazov, President and Chief Executive Officer of Amaya Gaming Group.  "Amaya now operates three distinct gaming solutions in Kenya, having launched an SMS lottery and a 6/48 lottery earlier this year.  We are very pleased to further strengthen our presence in the country and demonstrate our range of capabilities."Kenya is a major African nation with a population of nearly 39 million residents. The global online gaming market is estimated to have reached a value in excess of $29 billion in 2010 and is forecasted to grow by another 14% in 2011, according to an industry report by Global Betting and Gaming Consultants.About Amaya Gaming GroupAmaya is engaged in the design, development, manufacturing, distribution and sale of technology based gaming solutions for the regulated gaming industry worldwide. For more information please visit www.amayagaming.com.Disclaimer in regards to Forward-looking StatementsCertain statements included herein, including those that express management's expectations or estimates of our future performance constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward looking statements. Except as required by law, Amaya does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events."Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."For further information: Mr. David Baazov  President and Chief Executive Officer  Amaya Gaming Group Inc.  North America: 1-866-744-3122  Worldwide: 1-514-744-3122 http://www.amayagaming.com                 Jeff Codispodi The Equicom Group 416-815-0700 ext. 261 jcodispodi@equicomgroup.com