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Press release from PR Newswire

Kellogg Recognized for Strength of Company, Brands and Corporate Responsibility Efforts

Monday, October 17, 2011

Kellogg Recognized for Strength of Company, Brands and Corporate Responsibility Efforts14:15 EDT Monday, October 17, 2011BATTLE CREEK, Mich., Oct. 17, 2011 /PRNewswire/ -- Kellogg Company (NYSE: K) has recently been recognized by several leading organizations and publications for both the strength of the company and its brands, and its corporate responsibility efforts. "At Kellogg, we're committed to building a strong company and beloved brands -- while doing what's right for our environment and society," said John Bryant, President and CEO, Kellogg Company. "The recognitions are a testament to our employees' passion and dedication in achieving both."Recent Kellogg Company recognitions include:Interbrand Annual Top 100 Global BrandsKellogg ranked #34 in the respected Interbrand's annual ranking of the Top 100 Global Brands. The report is based on Interbrand's proprietary methodology that analyzes three aspects of brand value including the financial performance of the branded products or services; the role of the brand in the purchase decision process; and the strength of the brand to continue to secure earnings for a company.Forbes' Top BrandsKellogg was rated the #7 top brand in an online survey of 2,500 U.S. adults conducted by Forbes magazine. The survey asked consumers to rank 100 brands identified by the publication based on financial metrics such as revenue, earnings growth, advertising spend and shareowner return. Consumers were then asked to rate these 100 brands against 12 attributes including transparent communications, honesty, ethical behavior, high standards and innovation. For more information, visit www.forbes.com/top-brands.Boston College Center for Corporate Citizenship 2011 CSR Top 50 IndexKellogg ranked #4 on the 2011 CSR Top 50 Index. The Index uses three dimensions of data from Reputation Institute's 2011 Global Pulse Study of how consumers view companies. These include citizenship, governance, and workplace. Reputation Institute previously ranked Kellogg the 20th most reputable company in the world.Roberts Environmental Center (REC) Pacific Sustainability Index Kellogg Company's Global Corporate Responsibility Report received an "A" rating from the REC, a respected corporate sustainability reporting organization. Corporate Responsibility reports from a variety of industries are awarded a letter grade each year in the REC's annual index that examines companies on their intent, reporting and performance in two categories: social and environmental initiatives. Along with an "A" rating, Kellogg ranked third in the Food, Food Production and Beverages sector.About Kellogg CompanyFor more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company's beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farms®, Gardenburger® and Stretch Island®. For more information on the Kellogg Company, including our corporate responsibility initiatives, visit www.kelloggcompany.com. SOURCE Kellogg CompanyFor further information: Kellogg Media Hotline, +1-269-961-3799, media.hotline@kellogg.com