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Press release from Business Wire

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

<p class='bwalignc'> <i>New Title from Que Publishing Focuses on Practical, Effective Ways to Make Social Media Achieve Results</i> </p>

Tuesday, October 18, 2011

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing09:30 EDT Tuesday, October 18, 2011 INDIANAPOLIS (Business Wire) -- No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, new from Que Publishing, is a guide that cuts through the crap and tells you exactly how to use social media to deliver killer results. The book provides detailed techniques for increasing sales, profits, market share, and efficiency. Through real-world case studies, facts, statistics and rock-sold metrics, authors Jason Falls and Erik Deckers focus on specific solutions for brand-building, customer service, R&D, and reputation management. News FactsNo Bullshit Social Media is part of Que's Biz-Tech series, designed for executives and marketers to gain skills in emerging technologies for their business needs The book is available in print and eBook formats (for Kindle, NOOK, iPad and other e-readers) through book retailers, Safari Books Online subscription (http://safari.informit.com), and Que Publishing (http://www.quepublishing.com/store/product.aspx?isbn=0789748010) The suggested retail price for the book is $24.99 U.S. More information can be found at www.nobullshitsocialmedia.com About the Authors Jason Falls, principal of Social Media Explorer in Louisville, KY, provides strategic counsel on social media marketing, digital marketing, and public relations for midsized and large companies. Formerly vice-president of interactive and social media at Doe-Anderson, his brand experience includes Jim Beam, Maker's Mark, Humana, Backupify, and the National Center for Family Literacy. Erik Deckers, owner and VP of Creative Services at Professional Blog Service in Indianapolis, IN, provides content management and social media consulting to companies of all sizes. He has worked for the last 17 years in marketing, sales, PR, and crisis communication. He co-authored Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself.About Pearson The world's leading learning company, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que Publishing, Sams Publishing, and VMWare Press, which have as their online publishing arm, InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O'Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand digital library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, business and management resources in video and text formats. Que is part of Pearson (NYSE: PSO), the world's leading learning company. Keywords: No Bullshit; No Bullshit Social Media; social media; business; Jason Falls; Erik Deckers; Que; Que Biz-Tech; Pearson Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50032422&lang=en PearsonLisa Jacobson Brown, Publicist, 317-428-3575Lisa.jacobson-brown@pearson.com