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Press release from PR Newswire

Gamma Labs and General Nutrition Centers (GNC) Partner in a National Video Fitness Contest and Sweepstakes Launching Today

Tuesday, October 18, 2011

Gamma Labs and General Nutrition Centers (GNC) Partner in a National Video Fitness Contest and Sweepstakes Launching Today09:30 EDT Tuesday, October 18, 2011NEW YORK, Oct. 18, 2011 /PRNewswire/ -- Gamma Labs announced today, their national Gamma Labs PTF Video Contest and Sweepstakes ? Powered by GNC Live Well, encouraging workout enthusiasts to step up their game in a video challenge. The First Place winner will be awarded $10,000 in cash, with five runners up each winning $1000 in cash. As part of the sweepstakes, GNC will award four $250 GNC gift certificates in random drawings. The contest ends December 16 and all winners will be announced December 19.Gamma Labs PTF Video Contest and Sweepstakes ? Powered by GNC Live Well isencouraging everyone, at any level of fitness, to create their coolest 90-second video pushing their limits. Fun or inspiring, with activities featuring sports, gaming, yoga, Pilates or hard-core training...all are welcome!GNC's EVP and CMO Tom Dowd comments, "I've never seen a vendor take such initiative to not only engage our community with compelling and exciting original content, but to create a contest promoting the individual greatness of our customers. GNC is proud to partner with Gamma Labs on this contest and I encourage our customers to participate in the contest with vigor. I can't wait to see all the amazing videos from our customers!" Gamma Lab CEO, Clifford Morgan stated, "When we first released Gamma Labs PTF in June of 2011, I challenged our customers to create their own testimonials about the product and the result has been some of the best viral video content of its kind on the web. The Gamma Labs YouTube channel has become a great portal to connect the company with customers, and to encourage not only more of this great content and community, but to promote a balanced and healthy life style that incorporates Gamma Labs PTF."For further information on Gamma Labs PTF Video Contest and Sweepstakes ? Powered byGNC Live Well, go to Gamma Lab's Facebook Fan Page www.facebook.com/GammaLabs.About Gamma Labs: Gamma Labs, a division of Gamma Enterprises, LLC, is a company dedicated to supplying its customers with natural supplements, which are based on the latest science and manufactured to the highest levels of pharmaceutical standards. Founded in 2004, Gamma Labs' mission is to deliver proven, natural supplements, which set up a foundation for peak performance and healthy living.About GNC Holdings, Inc.: GNC Holdings, Inc., headquartered in Pittsburgh, Pa., is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC."As of June 30, 2011, GNC has more than 7,400 locations, of which more than 5,700 retail locations are in the United States (including 906 franchise and 2,075 Rite Aid franchise store-within-a-store locations) and franchise operations in 50 countries (including distribution centers where retail sales are made).  The Company ? which is dedicated to helping consumers Live Well ? has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-Commerce and corporate partnerships. Their broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men, Ultra Mega, GNC Wellbeing, Pro Performance and Longevity Factors, and under nationally recognized third party brands. SOURCE Gamma LabsFor further information: Bobbi Marcus PR & Events, bobbi marcus public relations, inc., +1-310-889-9200, Bobbi@bobbimarcuspr.com