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Press release from Business Wire

PetSmart® Associates Spread Happiness In Store to Pets and Pet Parents

<p class='bwalignc'> <i>PetSmart launches digital storytelling site to encourage pet parents to share positive experiences about PetSmart associates supporting them and their pets</i> </p>

Wednesday, October 19, 2011

PetSmart® Associates Spread Happiness In Store to Pets and Pet Parents07:00 EDT Wednesday, October 19, 2011 PHOENIX (Business Wire) -- Today, PetSmart® (NASDAQ: PETM) celebrates the bond between its associates and pet parents by launching the “Happiness In Store” site (, which brings to life the relationships between pet parents, their pets and PetSmart associates through stories, pictures and video testimonials. The site follows the PetSmart “Happiness In Store” contest which ended July 31, 2011 and resulted in thousands of stories being shared by pet parents about outstanding experiences with key PetSmart associates in cities across the United States, Canada and Puerto Rico. Due to the positive responses from pet parents during and after the contest, PetSmart built the Happiness In Store site to encourage pet parents to continue to share their stories. “Through the Happiness In Store Facebook contest, pet parents shared more than 7,000 stories about PetSmart associates who delivered unmatched customer experiences,” said David Lenhardt, Executive Vice President, PetSmart. “Help from knowledgeable, caring associates defines the experience our customers expect from PetSmart, and these stories drive home how associates are making the lives of pets and their pet parents even better.” The stories were submitted during this summer's “Happiness In Store” contest where pet parents were asked to submit their stories about experiences with their local associates on PetSmart's Facebook Fan Page. Three winners were given a grand prize of $1,000 and their stories were captured on video: “More Than Training”: Katie's puppy, Logan, had demonstrated aggressive behavior for the first five months of his life. Wendy, an Illinois-based PetSmart trainer, helped Logan overcome his aggression issues and gave the family a new life with him. “Harley's Birthday”: PetSmart store manager, Robert, in Arizona gave Harley the best birthday celebration of his short life with an extra-special birthday party, complete with balloons, doggie cake and toys. “Raising Little Emma”:Emma's new mom had all of the same worries as any new pet parent. PetSmart groomer, Justin, from Ontario, Canada, helped her through those first weeks of bonding and education with Emma. “We hope our pet parents will continue to share their stories that recognize the great experiences they have with associates in our stores,” continued Lenhardt. “The trust our pet parents put in our PetSmart associates and our company is an honor.” For more information or to tell your story, visit the new Happiness In Store site at About PetSmart PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 48,000 associates and operates more than 1,197 pet stores in the United States, Canada and Puerto Rico, over 185 in-store PetSmart® PetsHotel® dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information ( PetSmart provides a broad range of competitively priced pet food and pet products; and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day CampSM day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization and the largest funder of animal welfare efforts in North America, has provided more than $134 million in grants and programs benefiting animal welfare organizations. Through its in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 4.5 million pets. PetSmart Media LineToni J. Eberhardt,